Feder.
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Connections

Everything in Vitals comes from here.

Explore Feder's directory of analytics, CRM and payment apps. Connection availability and supported readings vary by app.

Connect your first app
Keep your tools

Keep every tool you use. Trust what it tells you.

Feder brings available readings from your tools into one place. A successful connection and a working signal are different things. Your account shows which readings are available.

Where the roots reach

These five apps are in the directory. Tap one to find it on the wall. The example shows how readings can come together; coverage varies by app.

How it feeds Vitals

Source, root event, reading.

Three steps, no black box. Today rolls all of it into one honest sentence.

  1. Step 1 · SourcesYour connected tools

    Analytics, ads, your site, your booking and payment tools. Each one sees part of what customers do.

    See the wall
  2. Step 2 · Root eventsWhat customers actually did

    The payment made. The booking form sent. The sign-up completed. Counted once, at the source.

    Walk one event
  3. Step 3 · Vitals and TodayWatched, not just shown

    Supported readings are compared with your own history. When there is enough history to judge a change, Feder says what needs a look.

    See where it lands
The root walk

Follow one event all the way down.

Walk through an example of a root event and the signal it informs. Available readings depend on the app and connection.

Example
Carried by
  • Stripe
  • WooCommerce
  • Squarespace
Root eventPayment made

Counted when the payment clears, matched to the sale, not copied later from a report.

Lands in
Money
$2.1kthis week
usual $5.4k to $7.1k

Below the range, so Today says so.

Today Payments fell to $2.1k this week, under your usual $5.4k to $7.1k. Worth a look at your checkout.

Sample numbers for Kidd's Poetry Books, to show the path.

The line in the sand

We track data down to the root. Anyone who isn't over that line can't confirm the data they're showing you is accurate.

On the surface: dashboards

  • Numbers with no way to trace where they came from
  • Broken tracking hides for weeks
  • Benchmarks borrowed from other businesses
  • Every chart drawn with total confidence, accurate or not

Over the line, at the root: Feder

  • Every number traces back to a root event you can see in Vitals The root walk
  • A broken line raises its hand at the next check A payment that went quiet
  • Ranges learned from your own history Three steps
  • When Feder doesn't know yet, it says ‘still learning’
The directory

The wall of connections.

A directory listing does not mean every signal is supported. Check the available connection and readings in your account.

Browseapp directory

  • Google Analytics
  • Google Ads
  • Google Tag Manager
  • HubSpot
  • Webflow
  • Stripe
  • Mailchimp
  • Klaviyo
  • Calendly
  • Cal.com
  • Typeform
  • Jotform
  • WooCommerce
  • Squarespace
  • WordPress
  • Zendesk
  • Intercom
  • Pipedrive
  • ActiveCampaign
  • Brevo
  • SendGrid
  • Mixpanel
  • Amplitude
  • Semrush
  • Shipstation
  • Shippo
  • Gorgias
  • Recharge
  • Omnisend
  • Attentive
  • Postscript
  • Beehiiv
  • Ghost
  • Copper
  • Metabase
  • Adobe Commerce
  • Adyntel
  • Affinity
  • Aimfox
  • Amplemarket

Don't see yours? A way to ask for an app comes later.

Connecting, plainly

Your tools stay yours.

  • You approve each app

    Nothing connects until you connect it, one app at a time.

  • Monitoring only reads

    It reads what your tools record. Where offered, an optional GA4 key-event fix needs your request and one-time edit access.

  • Disconnect any time

    One tap on Connections and that app stops reading. Its signals say ‘not connected’.

How Feder handles your data, in full: Privacy.

Connect your first app. See your roots.

See your first reading
Out on the lawnThe sundial at noonFree gives weekly status words. Circle adds daily scores, counts and trends.