Feder.
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Walk the app the way you'll use it.

Feder monitors the readings available from your connected tools. Start in Today, dig into Vitals when something needs attention, and open Health for the wider view.

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Room one

Today. Read it in ten seconds.

Every morning you open one board. Here it is in three parts, so your first real login already feels familiar.

Joey's Culture Camp, todayExample

A normal day so far. Money needs a look: camp sign-ups paid less than usual. Nothing else needs you.

  • Reach38.5kSteady
  • Visits3,210Steady
  • Interest47Up
  • 92Healthy rootsHealthy: every root reporting
  • Money$6.2kWorth a look
  • Wins21On track
  • Experience96%Smooth
Needs you: camp sign-up payments are below their usual rangeHow fresh is this: checked a few minutes ago
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When something breaks

When the roots break, Feder stops vouching for the numbers above them.

The moment every other dashboard skips. A root breaks, Healthy roots turns coral, and the six signals say Unconfirmed instead of showing numbers you can't trust.

One root, the last six hoursExample
Booking form sentArriving as usualWent quiet earlier today. No error, no alert.
9258Healthy rootsEvery root reportingOne root down

So Feder vouches for all six.So Feder stops vouching for the other six.

  • Money$6.2k Worth a lookUnconfirmed
  • Reach38.5k SteadyUnconfirmed
  • Visits3,210 SteadyUnconfirmed
  • Interest47 UpUnconfirmed
  • Wins21 On trackUnconfirmed
  • Experience96% SmoothUnconfirmed
Needs you: camp sign-up payments are below their usual range Needs you: reconnect the booking form. The other six wait on it.How fresh is this: checked a few minutes ago

Coral never comes alone: every broken state carries a word and a mark too.

Open any signal

See exactly where it came from.

Tap a signal and it splits by channel, one plain word each: Search, Local, Social, Ads, Email, Referrals, Direct. Tap a channel and it lists the apps behind it.

Channels you haven't connected wait at the bottom as an offer, never as a zero.

Today / signalExample

Money

paid this week, by channel
Email isn't connected yet. Connect Mailchimp or Klaviyo to see it here.
Room two

Vitals. The root events themselves.

One tile per thing a customer did, each watched against its own normal range. Every reading here traces back to a root event.

Example
  • Payments made19Usual 15 to 24 a week Inside its usual range
  • Booking form sent21Usual 18 to 26 a week Inside its usual range
  • Enquiries47Usual 30 to 44 a week Above usual
  • Page views3,210Usual 2,900 to 3,600 a week Inside its usual range
  • Directions52Usual 40 to 58 a week Inside its usual range
  • Sign-ups8Usual 6 to 11 a week Inside its usual range

The shaded band is each event's usual range. Twelve weeks, this week on the right.

Day by day

90 days, one square each. A quiet stretch, a bad day and the recovery, without opening a report.

28 days ago: something broke. The booking form stopped sending for an afternoon, and Feder said so. Point at any day to read it.

  • Normal
  • Strong
  • Watch
  • Something broke
  • Not connected yet
Room three

Health. Watch the whole journey breathe.

One flow from the first visit to the customer who comes back. A stage shows only when a connected app backs it. Otherwise it says which app to connect.

Example
Paid19 this weekUsual 15 to 24Backed by Stripe

Drop-offs are soft wisps, never red bars. When a root breaks, the river slows and turns coral from that stage on, and Feder stops vouching for the numbers downstream.

Your roots are already there. See them.

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Want the proof first? Go below the soil line to see how every root is tracked.

Go belowDown to the rootsWhere every number in Vitals comes from.