Feder and Elevar: keep Elevar, check the numbers you run on.
No, Feder is not a replacement for Elevar. Keep Elevar. Feder does a different job beside it: it reads what your connected apps recorded and compares each number with your own history, so you know when one cannot be trusted.
Why would I need this?
Because the question is not what the number is. It is whether you can trust it.
Is Feder an alternative to Elevar?
No. Elevar is a server-side conversion tracking tool, now part of Audiense, that sends store, order and attribution data from Shopify and other storefronts into marketing tools such as Meta and GA4. Feder does a different job: it watches the numbers your tools record and says when one cannot be trusted. Nothing here asks you to switch.
Do I need Feder if I have Elevar?
They do different jobs, so one does not stand in for the other. Keep Elevar for the job it does. Feder's job is to say when a number your tools record has gone quiet or moved outside your own history.
What does Elevar do better?
Elevar is built to capture nearly every conversion event in a store, from ad clicks and product views to carts and purchases.
In Audiense's words:
Elevar captures nearly 100% of conversion events, from ads clicks and products viewed to add-to-cart and purchase events.
E-commerce Conversion Tracking Platform | Audiense, read 2026-11-12.Elevar keeps attribution data on its servers for up to a year, so it does not depend on short-lived browser cookies.
In Audiense's words:
Instead of relying on fragile browser cookies, Elevar stores attribution data server-side for up to 1 full year.
E-commerce Conversion Tracking Platform | Audiense, read 2026-11-12.Elevar helps stores track online conversions and get clearer data on which marketing channels drive them.
In Audiense's words:
Elevar helps brands track online conversions, enrich customer knowledge, and get clearer data on their marketing channels.
E-commerce Conversion Tracking Platform | Audiense, read 2026-11-12.
What can go wrong with Elevar's numbers?
Elevar moves tracking data to other tools, so reporting and long-term analysis can happen in those tools rather than in Elevar itself.
In Audiense's words:
Elevar is not a data warehouse or business intelligence tool.
Technical Details on Elevar's Server-Side Tracking, read 2026-11-12.Elevar runs on its own hosted infrastructure, so a business cannot run it on servers it controls.
In Audiense's words:
Elevar does not support the ability to utilize your own servers.
Technical Details on Elevar's Server-Side Tracking, read 2026-11-12.Elevar's free Base Plan covers up to 100 orders a month, so a busier store can need a paid plan. This can change. It is what the page said when we read it.
In Audiense's words:
Our Base Plan gives you 100 orders a month for free.
E-commerce Conversion Tracking Platform | Audiense, read 2026-11-12.
How does Feder work with Elevar?
- Feder has no connection to Elevar today, so it reads nothing from it.
- The two can run side by side: Elevar keeps doing its job, and Feder checks the numbers your other tools record against your own history.
- Feder only reads. It never changes anything in a connected app.
What should I ask about my Elevar setup?
- Which numbers on my dashboard are counted at the source, and which are modeled or estimated?
- If this number stopped counting tomorrow, who would notice, and when?
- What does a normal week look like for this number, in my own history?
Questions owners ask
- Does Feder replace Elevar?
- No. Keep Elevar. Feder sits beside it.
- Does Feder send data into Elevar?
- No. Feder only reads.
- How accurate is Feder?
- We do not publish an accuracy number yet. When there is a measured one, it will be here with how it was measured.
Where do these claims come from?
Every quoted statement about Elevar on this page comes from Audiense's own pages, quoted above with the date we read them. We read them again by 2027-02-10. If one changes, this page changes or comes down.