Glossary: the words Feder uses
Feder is business data monitoring. These are the words it uses on its pages and in the app, and the words your apps use in the reports you check, each defined once, in plain words, the same way everywhere.
What does each word mean?
17 words Feder uses and 2 more your apps use, A to Z.
B
- Business data monitoring
- Checking the numbers a business runs on, such as visits, sign-ups, bookings and payments, where each one is recorded, so you know which numbers to trust.
- The ideaThe guide
C
- Connection
- The link that lets Feder read one of your apps.
- Monitoring only reads, available readings depend on the app, and you can disconnect any time.
- The idea
E
- Experience
- The signal that answers: did it work for them?
- Feder reads the survey and poll responses your apps recorded each day.
- SignalThe Experience guide
I
- Interest
- The signal that answers: are people raising a hand?
- Feder reads the new contacts, replies, clicks and form submissions your apps recorded each day.
- SignalThe Interest guide
M
- Money
- The signal that answers: is money moving the way it should?
- Feder reads what your payment, store and accounting apps recorded each day.
- SignalThe Money guide
N
- Not read
- What Feder shows when a reading could not be taken.
- A reading Feder could not take is never shown as zero.
- How Feder judges
P
- Publish
- The step that puts your Tag Manager changes live on your site.
- Until a change is published, visitors never get it.
- From Google Tag ManagerWhy is my Google tag not firing?
Q
- Question Stream
- The run of survey questions in Fairing.
- Questions later in the question stream get fewer views.
- From FairingWhy did my Fairing survey responses drop?
- Quiet or broken root
- A root event that stops being counted while the business carries on, such as a form that sends but is no longer recorded.
- Feder stops vouching for every number built on it, and says which root and why.
- How Feder judges
R
- Reach
- The signal that answers: are people seeing me?
- Feder reads what your email, outreach and community apps recorded each day, such as emails sent or delivered and the size of your list.
- SignalThe Reach guide
- Reading
- One number Feder takes from a connected app for a day, such as the page views or payments it recorded.
- Every reading traces back to a root event.
- The idea
- Root event
- One thing a customer did, counted at the source, such as an order placed, a booking made or a payment received.
- Every business number is built on root events, and Feder checks each one where it is recorded.
- The idea
- Roots
- Feder's main number, from 0 to 100.
- It answers one question before anything else: can these numbers be trusted?
- SignalThe Roots guide
S
- Signals
- The seven questions Feder answers about a business: Roots, Money, Reach, Visits, Interest, Wins and Experience.
- Your readings come together in these seven signals.
- The idea
- Still learning
- What a signal says while there is not yet enough of your own history behind it to judge fairly.
- Until then nothing is scored.
- How Feder judges
U
- Unconfirmed
- What a signal shows in place of a number when a root under it has broken, so a number Feder cannot confirm is never shown as fact.
- How Feder judges
- Usual range
- What normal looks like for one of your numbers, learned from your own history, not an industry average.
- A reading outside it is worth a look.
- How Feder judges
V
- Visits
- The signal that answers: are people coming in?
- Feder reads the page views and clicks your analytics apps recorded each day.
- SignalThe Visits guide
W
- Wins
- The signal that answers: are they booking and buying?
- Feder reads the deals won, bookings kept and orders your apps recorded each day. Wins are counts only; the money sits in Money.
- SignalThe Wins guide
What do the words in your apps mean?
The words your apps use are filed under the signal their numbers belong to, one page each.
- Money app terms18 words from Accelo, Adobe Commerce, BILL and Billit and more.Amazon settlement, Auto Invoice, Cash basis, Cent precision, Correction sale, Credit note, Credit note, Date paid, Draft, Generation day, KLADDE, Makulerad, Offline payment, Order, Payout, Pending Payment, Recycle bin, Void
- Reach app terms24 words from ActiveCampaign, Apollo, beehiiv and Brevo and more.Average position, Bounced, Click, Click-through rate, Daily limit, Deferral, Finished, Global limit, Hard Bounce History, Impression, Impressions click-through rate, Inactive, Lead, Open rate, Opt-Out, Pruning, Rejection Denylist, Sending quota exceeded, Suspended, Temporary failure, Test mode, Unconfirmed, Unconfirmed, Unconfirmed
- Visits app terms12 words from Google Ads, Google Analytics and Pendo.Auto-tagging, Data thresholding, Direct traffic, Google tag, Measurement ID, (not set), Page rule, Processing delay, Realtime report, Session, Unassigned, UTM tags
- Interest app terms5 words from Cal.com, Everflow, Jotform and Reply.io.Double opt-in, On Hold, Out of office, , Submission
- Wins app terms37 words from Acuity Scheduling, Attio, Blackbaud and Braintree and more.Added on, Archived, attempted, Cancelled, Child order, Closed won, Closed Won, Completed, Conversion, Created by, Exception, Failed, Forecast category, Incomplete, Item Unavailable, Key event, Manual store, Merge, Open, Paid, Parked, Partially paid, Pause, Payment Due, Pending, Processing, Profile, Queued, Resources, Sandbox, Soft deleted, Stage transition rules, Submitted for settlement, Transaction review, Weighted value, Won, Won
Where do these definitions come from?
Feder's own words restate what its pages already say, so the pages, the app and this list never disagree. The words from your apps restate the plain wording on the question page each one links to, which quotes the app's own help. Last reviewed 2026-11-12. When a page changes its words, the definition changes with it.
Read the guide to business data monitoring, or the questions owners ask when a number breaks.