Keep your tools. Check their numbers.

Which tools does Feder work beside?

Web and product analytics

• Feder and Adobe AnalyticsAdobe Analytics is Adobe's enterprise analytics product that brings together web, mobile and product interaction data for reporting and analysis.
• Feder and AmplitudeAmplitude is a product analytics platform that brings AI into each step of building digital products, from analytics to feedback to code.
• Feder and ClickyClicky is a privacy-friendly web analytics platform offering real-time visitor logs, heatmaps, uptime monitoring, aggressive bot filtering, and advanced filtering capabilities.
• Feder and Cloudflare Web AnalyticsCloudflare Web Analytics lets you view and track the main stats on how your website is used.
• Feder and Fathom AnalyticsFathom is a privacy-focused website analytics tool, offered as a simple, cookie-free alternative to Google Analytics.
• Feder and Google Analytics 4Google Analytics is Google's web and app analytics product that records visits and actions as events.
• Feder and GoatCounterGoatCounter is an open source web analytics platform available as a free donation-supported hosted service or self-hosted app.
• Feder and Google Search ConsoleGoogle Search Console is a set of Google tools and reports that help a site owner measure their site's Search traffic and performance.
• Feder and HeapHeap is a digital analytics tool that automatically captures every user interaction on a website or app, with session replay built in.
• Feder and MatomoMatomo is a privacy-first web analytics platform that a business can run in the cloud or on its own servers.
• Feder and MixpanelMixpanel is a product analytics platform that combines analytics, session replay, experiments and feature flags to show how people use a product.
• Feder and MonsterInsightsMonsterInsights is a WordPress plugin that brings Google Analytics into WordPress.
• Feder and PirschPirsch is a privacy-friendly, open-source website analytics tool offered as an alternative to Google Analytics.
• Feder and Piwik PROPiwik PRO is a privacy-focused analytics platform, with tag management and data activation, built for highly regulated industries.
• Feder and PlausiblePlausible is a lightweight, privacy-friendly website analytics tool offered as an alternative to Google Analytics.
• Feder and Simple AnalyticsSimple Analytics is a web analytics tool for teams that want the full picture of their traffic without tracking people.
• Feder and StatcounterStatcounter shows you how visitors are really experiencing your website.
• Feder and UmamiUmami is an open-source web and product analytics platform.

Feder's guides to these numbers: Visits and Interest.

Session and behavior tools

• Feder and ContentsquareContentsquare gives brands the intelligence to understand every human and agent journey.
• Feder and Crazy EggCrazy Egg is a website tool for heatmaps, session recordings, A/B testing and web analytics.
• Feder and FullstoryFullstory captures real user behavior to help companies understand and improve how humans and AI agents interact with their digital experiences.
• Feder and HotjarHotjar, now part of Contentsquare, shows how visitors use a website through heatmaps, session recordings and surveys.
• Feder and InspectletInspectlet records every session and AI tells you what matters.
• Feder and LogRocketLogRocket provides a comprehensive understanding of how users engage with and behave within your website or native mobile app.
• Feder and Lucky OrangeLucky Orange is a website tool that gives you heatmaps, funnels and session recordings.
• Feder and Microsoft ClarityMicrosoft Clarity is a free tool that shows how visitors use a website or app through session recordings, heatmaps and AI summaries.
• Feder and MouseflowMouseflow is a behavior analytics tool that shows where visitors struggle on your website.

Feder's guides to these numbers: Experience.

Tag and tracking monitors

• Feder and MetricsWatchMetricsWatch sends automated Google Analytics reports and alerts that warn a team when a metric moves past a set threshold or tracking stops.
• Feder and ObservePointObservePoint scans websites to check tags, cookies, privacy and accessibility.
• Feder and Track-GuardTrack-Guard monitors the health of seven Google marketing platforms, including Google Analytics 4, Tag Manager, Search Console and Google Ads, in one dashboard.
• Feder and TrackingplanTrackingplan monitors the tracking that websites and apps send to analytics and marketing tools.

Feder's guides to these numbers: Roots.

Store and server-side tracking

• Feder and AddingwellAddingwell is a server-side Google Tag Manager platform, now part of Didomi, that hosts server-side tagging so businesses can recover events that ad blockers and browser limits would otherwise lose.
• Feder and AnalyzifyAnalyzify is a Shopify data analytics and server-side tracking app that connects a store with marketing platforms such as Google Analytics, Meta and TikTok.
• Feder and ElevarElevar is a server-side conversion tracking tool, now part of Audiense, that sends store, order and attribution data from Shopify and other storefronts into marketing tools such as Meta and GA4.
• Feder and LittledataLittledata is a Shopify app that sends accurate server-side store events to tools such as Google Analytics, Google Ads, Meta and Klaviyo.
• Feder and StapeStape is a server-side tracking service that hosts server-side Google Tag Manager containers, so businesses can send cleaner data to analytics and marketing platforms without running the servers themselves.
• Feder and TAGGRSTAGGRS is a hosted server-side tracking platform that runs server-side Google Tag Manager containers, so businesses can send first-party data to their analytics and ad platforms.

Feder's guides to these numbers: Roots and Money.

Ecommerce attribution and analytics

• Feder and BeProfitBeProfit is the profit platform for multi-channel commerce.
• Feder and CometlyCometly is marketing attribution software that ties ad performance to conversions and revenue, and returns attribution data to ad platforms.
• Feder and HyrosHyros is ad tracking software that reports how ads perform.
• Feder and LifetimelyLifetimely is an AI profit analyst for Shopify brands.
• Feder and NorthbeamNorthbeam is a marketing measurement platform that offers multi-touch attribution, incrementality and media mix modeling.
• Feder and Peel InsightsPeel is all-in-one analytics software for Shopify brands, built to answer questions about customer lifetime value.
• Feder and Polar AnalyticsPolar Analytics is an ecommerce data platform that connects store, ad and email data and lets brands deploy AI agents on it.
• Feder and RockerboxRockerbox is a unified measurement platform that brings together multi-touch attribution, marketing mix modeling and incrementality testing.
• Feder and Triple WhaleTriple Whale is an ecommerce analytics and marketing measurement platform with an AI operator built for online stores.
• Feder and Wicked ReportsWicked Reports is marketing attribution and optimization software for ecommerce brands and agencies.

Feder's guides to these numbers: Money and Wins.

Reporting and dashboards

• Feder and AgencyAnalyticsAgencyAnalytics is a client reporting and dashboard platform built for marketing agencies.
• Feder and Coupler.ioCoupler.io is a reporting automation platform for business teams that collects data from many apps and keeps it up to date in spreadsheets, BI tools and AI tools.
• Feder and DashThisDashThis is a marketing reporting and dashboard platform for marketing agencies and in-house teams.
• Feder and DataboxDatabox is an analytics platform that brings a business's performance data together for reports, dashboards and AI analysis.
• Feder and FunnelFunnel is a marketing data platform that gathers a business's marketing data in one place to power its reports, dashboards and other tools.
• Feder and GeckoboardGeckoboard is KPI dashboard software that turns live data from business tools into dashboards teams can see throughout the day.
• Feder and KlipfolioKlipfolio's Klips is a dashboard tool that automates data retrieval and turns data from many services into customizable dashboards and reports.
• Feder and Looker StudioLooker Studio is Google's web tool for turning data from many sources into interactive reports and dashboards that can be shared.
• Feder and OctoboardOctoboard is a no-code analytics and reporting tool that turns marketing and ecommerce data into automated client reports and dashboards.
• Feder and Porter MetricsPorter Metrics is a marketing reporting and automation platform that connects a business's marketing data sources and builds dashboards from them.
• Feder and Power BIPower BI is Microsoft's business analytics platform for connecting to data, turning it into reports and dashboards, and sharing them across an organization.
• Feder and ReportGardenReportGarden is marketing dashboard and reporting software that helps agencies build dashboards and automate client reports from many data sources.
• Feder and SupermetricsSupermetrics connects marketing data from ad platforms, analytics and CRM tools to AI assistants, dashboards and data warehouses.
• Feder and SwydoSwydo is an automated reporting and monitoring tool for marketing agencies that builds client reports and dashboards and tracks KPIs and goals.
• Feder and WhatagraphWhatagraph is a marketing reporting platform that brings cross-channel marketing data onto one layer so teams can report on it, monitor it and act on it.
• Feder and Zoho AnalyticsZoho Analytics is a business intelligence and data analytics platform that brings data from many sources together for reports, dashboards and AI-assisted analysis.

Feder's guides to these numbers: Roots and Visits.

Payments and subscription revenue

• Feder and BaremetricsBaremetrics is subscription analytics software with dashboards of revenue metrics for businesses that bill through Stripe and other billing systems.
• Feder and ChargebeeChargebee is a billing and monetization system for SaaS and AI companies that handles tiered, usage-based, flat-fee and custom pricing models.
• Feder and ChartMogulChartMogul is revenue and customer analytics built for subscription businesses.
• Feder and PaddlePaddle is a Merchant of Record for digital product businesses that manages payments, tax, compliance and billing.
• Feder and ProfitWell MetricsProfitWell Metrics is subscription analytics from Paddle, with revenue and retention reporting for subscription and SaaS companies.
• Feder and RechargeRecharge is a subscription platform that powers subscriptions sold on Shopify stores.
• Feder and StripeStripe is financial infrastructure that lets a business accept payments, handle business banking and run custom revenue models.

Feder's guides to these numbers: Money and Wins.

Email and SMS marketing

• Feder and ActiveCampaignActiveCampaign is marketing automation for any business that takes everyday campaign, automation and reporting tasks off an owner's list.
• Feder and beehiivbeehiiv is an all-in-one platform for newsletters, podcasts and community that helps newsletters publish, grow and earn.
• Feder and BrevoBrevo is an AI-powered customer platform for marketing and sales, covering email, SMS, WhatsApp, CRM and automation.
• Feder and DripDrip is ecommerce CRM and marketing automation software with email marketing for online stores.
• Feder and KitKit, formerly ConvertKit, is an email marketing and newsletter platform built for creators.
• Feder and KlaviyoKlaviyo is a B2C CRM and AI marketing platform that unifies customer data and automates marketing across email, SMS and other channels.
• Feder and MailchimpMailchimp is an email and SMS marketing platform from Intuit.
• Feder and OmnisendOmnisend is email and SMS marketing for ecommerce brands, for stores on Shopify, WooCommerce and other platforms.
• Feder and Twilio SendGridTwilio SendGrid is an email API that lets businesses create, send and manage email at scale.

Feder's guides to these numbers: Reach and Interest.

CRM and sales

• Feder and CopperCopper is CRM software for relationship-focused service businesses, built to work inside Google Workspace.
• Feder and HubSpotHubSpot is a CRM, a system for keeping contacts, companies and deals in one place, with a free starting tier.
• Feder and IntercomIntercom is a customer service system for AI and human support, a helpdesk with its own AI agent, Fin, built in.
• Feder and PipedrivePipedrive is a sales CRM for tracking a sales pipeline, managing deals and automating the sales process.
• Feder and SalesforceSalesforce is a cloud CRM for managing customers, sales and service, now sold with AI agent features.

Feder's guides to these numbers: Wins and Money.

Customer data platforms

• Feder and AvoAvo is a tool for defining, reviewing and validating analytics tracking, so every event is defined correctly, implemented accurately and trusted across teams.
• Feder and FreshpaintFreshpaint is a healthcare marketing performance and compliance platform that helps marketers prove marketing's impact and stay compliant.
• Feder and RudderStackRudderStack is a customer data platform that collects and governs real-time customer data and builds unified customer profiles in your own warehouse.
• Feder and SegmentTwilio Segment is a customer data platform: it collects and cleans customer data, then routes it to the other tools a business uses.

Feder's guides to these numbers: Roots.

Data and site monitoring

• Feder and AnodotAnodot is business monitoring software that detects and groups anomalies across silos, to help find and fix business incidents in real time.
• Feder and Better StackBetter Stack is an observability stack with incident management, on-call, logs, metrics, traces and error tracking.
• Feder and MetaplaneMetaplane is an end-to-end data observability platform that catches silent data quality issues before they affect your business.
• Feder and Monte CarloMonte Carlo is a data and AI observability platform that monitors, troubleshoots and optimizes AI agents and the data underneath them.
• Feder and UptimeRobotUptimeRobot is an uptime monitoring service that continuously checks websites, APIs and other endpoints.

Feder's guides to these numbers: Roots.

Ads and tag management

• Feder and Google AdsGoogle Ads is Google's advertising platform that shows a business's ads to people searching on Google and watching YouTube.
• Feder and Google Tag ManagerGoogle Tag Manager is a free tag management system that lets a business add and update its own website tags without editing code.

Feder's guides to these numbers: Visits, Wins and Roots.

Store platforms

• Feder and Adobe CommerceAdobe Commerce is a B2B and B2C commerce platform for running storefronts and checkout across markets and channels.
• Feder and WooCommerceWooCommerce is the open source commerce platform for WordPress that gives a business full control of its checkout, its data and its costs.

Feder's guides to these numbers: Money and Wins.

Booking and forms

• Feder and Cal.comCal.com is scheduling software for online bookings.
• Feder and JotformJotform is an online form builder with powerful forms that get it done.

Feder's guides to these numbers: Interest and Wins.

Cold email and outreach

• Feder and InstantlyInstantly helps turn leads into clients with automated outreach, a B2B lead database, email deliverability tools and an AI-powered CRM.
• Feder and lemlistlemlist is an AI-powered sales engagement platform that finds leads, personalizes outreach and runs multichannel campaigns.

Feder's guides to these numbers: Reach and Interest.

How are these comparisons written?

• Every statement about another tool comes from that vendor's own pages, quoted, with the date we read it.
• Each page says what the other tool does better.
• Made-up figures are labelled Example. There is no measured accuracy number until there is one to show.
• Claims are read again on a set date. A page with a stale claim comes down until it is rechecked.