Roots: the connections your numbers stand on.

Which tracking apps feed Roots?

• Google Tag Managerthe tags published in your live container

Already use a tool for Roots?

Keep it. Feder does a different job beside it. Each page below says what that tool does better and where its numbers can go wrong.

• Feder and AddingwellAddingwell is a server-side Google Tag Manager platform, now part of Didomi, that hosts server-side tagging so businesses can recover events that ad blockers and browser limits would otherwise lose.
• Feder and AgencyAnalyticsAgencyAnalytics is a client reporting and dashboard platform built for marketing agencies.
• Feder and AnalyzifyAnalyzify is a Shopify data analytics and server-side tracking app that connects a store with marketing platforms such as Google Analytics, Meta and TikTok.
• Feder and AnodotAnodot is business monitoring software that detects and groups anomalies across silos, to help find and fix business incidents in real time.
• Feder and AvoAvo is a tool for defining, reviewing and validating analytics tracking, so every event is defined correctly, implemented accurately and trusted across teams.
• Feder and Better StackBetter Stack is an observability stack with incident management, on-call, logs, metrics, traces and error tracking.
• Feder and Coupler.ioCoupler.io is a reporting automation platform for business teams that collects data from many apps and keeps it up to date in spreadsheets, BI tools and AI tools.
• Feder and DashThisDashThis is a marketing reporting and dashboard platform for marketing agencies and in-house teams.
• Feder and DataboxDatabox is an analytics platform that brings a business's performance data together for reports, dashboards and AI analysis.
• Feder and ElevarElevar is a server-side conversion tracking tool, now part of Audiense, that sends store, order and attribution data from Shopify and other storefronts into marketing tools such as Meta and GA4.
• Feder and FreshpaintFreshpaint is a healthcare marketing performance and compliance platform that helps marketers prove marketing's impact and stay compliant.
• Feder and FunnelFunnel is a marketing data platform that gathers a business's marketing data in one place to power its reports, dashboards and other tools.
• Feder and GeckoboardGeckoboard is KPI dashboard software that turns live data from business tools into dashboards teams can see throughout the day.
• Feder and Google Tag ManagerGoogle Tag Manager is a free tag management system that lets a business add and update its own website tags without editing code.
• Feder and KlipfolioKlipfolio's Klips is a dashboard tool that automates data retrieval and turns data from many services into customizable dashboards and reports.
• Feder and LittledataLittledata is a Shopify app that sends accurate server-side store events to tools such as Google Analytics, Google Ads, Meta and Klaviyo.
• Feder and Looker StudioLooker Studio is Google's web tool for turning data from many sources into interactive reports and dashboards that can be shared.
• Feder and MetaplaneMetaplane is an end-to-end data observability platform that catches silent data quality issues before they affect your business.
• Feder and MetricsWatchMetricsWatch sends automated Google Analytics reports and alerts that warn a team when a metric moves past a set threshold or tracking stops.
• Feder and Monte CarloMonte Carlo is a data and AI observability platform that monitors, troubleshoots and optimizes AI agents and the data underneath them.
• Feder and ObservePointObservePoint scans websites to check tags, cookies, privacy and accessibility.
• Feder and OctoboardOctoboard is a no-code analytics and reporting tool that turns marketing and ecommerce data into automated client reports and dashboards.
• Feder and Porter MetricsPorter Metrics is a marketing reporting and automation platform that connects a business's marketing data sources and builds dashboards from them.
• Feder and Power BIPower BI is Microsoft's business analytics platform for connecting to data, turning it into reports and dashboards, and sharing them across an organization.
• Feder and ReportGardenReportGarden is marketing dashboard and reporting software that helps agencies build dashboards and automate client reports from many data sources.
• Feder and RudderStackRudderStack is a customer data platform that collects and governs real-time customer data and builds unified customer profiles in your own warehouse.
• Feder and SegmentTwilio Segment is a customer data platform: it collects and cleans customer data, then routes it to the other tools a business uses.
• Feder and StapeStape is a server-side tracking service that hosts server-side Google Tag Manager containers, so businesses can send cleaner data to analytics and marketing platforms without running the servers themselves.
• Feder and SupermetricsSupermetrics connects marketing data from ad platforms, analytics and CRM tools to AI assistants, dashboards and data warehouses.
• Feder and SwydoSwydo is an automated reporting and monitoring tool for marketing agencies that builds client reports and dashboards and tracks KPIs and goals.
• Feder and TAGGRSTAGGRS is a hosted server-side tracking platform that runs server-side Google Tag Manager containers, so businesses can send first-party data to their analytics and ad platforms.
• Feder and Track-GuardTrack-Guard monitors the health of seven Google marketing platforms, including Google Analytics 4, Tag Manager, Search Console and Google Ads, in one dashboard.
• Feder and TrackingplanTrackingplan monitors the tracking that websites and apps send to analytics and marketing tools.
• Feder and UptimeRobotUptimeRobot is an uptime monitoring service that continuously checks websites, APIs and other endpoints.
• Feder and WhatagraphWhatagraph is a marketing reporting platform that brings cross-channel marketing data onto one layer so teams can report on it, monitor it and act on it.
• Feder and Zoho AnalyticsZoho Analytics is a business intelligence and data analytics platform that brings data from many sources together for reports, dashboards and AI-assisted analysis.

How does Feder treat a Roots reading?

• A day an app did not report shows as Not read. It is never shown as zero.
• A read that fails is a failed read. It is never counted as zero.
• Readings are compared with your own history, not with anyone else's.
• Feder only reads. It never changes anything in a connected app.

Where are the other signals?

• MoneyIs money moving the way it should?
• ReachAre people seeing me?
• VisitsAre people coming in?
• InterestAre people raising a hand?
• WinsAre they booking and buying?
• ExperienceDid it work for them?

See every connection. Already have a tool you trust? See how Feder works beside it.