Feder and Freshpaint: keep Freshpaint, check the numbers you run on.
No, Feder is not a replacement for Freshpaint. Keep Freshpaint. Feder does a different job beside it: it reads what your connected apps recorded and compares each number with your own history, so you know when one cannot be trusted.
Why would I need this?
Because the question is not what the number is. It is whether you can trust it.
Is Feder an alternative to Freshpaint?
No. Freshpaint is a healthcare marketing performance and compliance platform that helps marketers prove marketing's impact and stay compliant. Feder does a different job: it watches the numbers your tools record and says when one cannot be trusted. Nothing here asks you to switch.
Do I need Feder if I have Freshpaint?
They do different jobs, so one does not stand in for the other. Keep Freshpaint for the job it does. Feder's job is to say when a number your tools record has gone quiet or moved outside your own history.
What does Freshpaint do better?
Freshpaint's HIPAA mode gives customers full control over which protected health information goes to the tools they connect.
In Perfalytics, Inc.'s words:
HIPAA mode is a feature that Freshpaint provides to give customers full control over what (PHI) is sent to their destinations.
HIPAA Mode, read 2026-11-12.Freshpaint lets people without a technical background set up their analytics and marketing tools with little help from a developer.
In Perfalytics, Inc.'s words:
Freshpaint enables non-technical users to set up their favorite analytics and marketing tools with limited input from a technical user.
Documentation, read 2026-11-12.Out of the box, Freshpaint instruments a site and collects visitor actions such as page views, clicks and form submissions.
In Perfalytics, Inc.'s words:
Out of the box Freshpaint instruments your site and collects user actions from your site.
Data Collected on Web, read 2026-11-12.
What can go wrong with Freshpaint's numbers?
Freshpaint explains that each ad blocker blocks its own set of tools, so counts in Freshpaint and in other tools can differ for the same visitors.
In Perfalytics, Inc.'s words:
Different adblockers block different sets of tools.
Why Do My Numbers Differ Across Different Tools?, read 2026-11-12.Freshpaint explains that each tool spots bots in its own way, so numbers can differ between tools when they disagree about which visitors are bots.
In Perfalytics, Inc.'s words:
Because of this, different tools thinking different users are bots can lead to data discrepancies across tools.
Why Do My Numbers Differ Across Different Tools?, read 2026-11-12.Freshpaint marks an event as an error when it did not reach a connected tool as intended, for example because the tool turned it away. Its event verification view shows how each event was handled.
In Perfalytics, Inc.'s words:
Errors mean the event did not successfully deliver as intended
Event Verification, read 2026-11-12.
How does Feder work with Freshpaint?
- Feder has no connection to Freshpaint today, so it reads nothing from it.
- The two can run side by side: Freshpaint keeps doing its job, and Feder checks the numbers your other tools record against your own history.
- Feder only reads. It never changes anything in a connected app.
What should I ask about my Freshpaint setup?
- Which numbers on my dashboard are counted at the source, and which are modeled or estimated?
- If this number stopped counting tomorrow, who would notice, and when?
- What does a normal week look like for this number, in my own history?
Questions owners ask
- Does Feder replace Freshpaint?
- No. Keep Freshpaint. Feder sits beside it.
- Does Feder send data into Freshpaint?
- No. Feder only reads.
- How accurate is Feder?
- We do not publish an accuracy number yet. When there is a measured one, it will be here with how it was measured.
Where do these claims come from?
Every quoted statement about Freshpaint on this page comes from Perfalytics, Inc.'s own pages, quoted above with the date we read them. We read them again by 2027-05-11. If one changes, this page changes or comes down.