Feder and Funnel: keep Funnel, check the numbers you run on.
No, Feder is not a replacement for Funnel. Keep Funnel. Feder does a different job beside it: it reads what your connected apps recorded and compares each number with your own history, so you know when one cannot be trusted.
Why would I need this?
Because the question is not what the number is. It is whether you can trust it.
Is Feder an alternative to Funnel?
No. Funnel is a marketing data platform that gathers a business's marketing data in one place to power its reports, dashboards and other tools. Feder does a different job: it watches the numbers your tools record and says when one cannot be trusted. Nothing here asks you to switch.
Do I need Feder if I have Funnel?
They do different jobs, so one does not stand in for the other. Keep Funnel for the job it does. Feder's job is to say when a number your tools record has gone quiet or moved outside your own history.
What does Funnel do better?
Funnel gathers your marketing data in one place through its library of connectors, synced and ready to use.
In Funnel's words:
Gather all your marketing data in one place with Funnel’s unmatched connector library, synced and ready to use.
Funnel | The leading marketing intelligence platform, read 2026-11-12.Funnel builds repeatable reports and dashboards from one shared source of marketing data.
In Funnel's words:
Fast, accurate, repeatable reports and dashboards from one trusted source.
Funnel | The leading marketing intelligence platform, read 2026-11-12.
What can go wrong with Funnel's numbers?
When you first connect an app to Funnel, how much past data comes in can be limited by that app, as Funnel's help pages explain.
In Funnel's words:
Some source platforms limit this, in which case the initial import window will be shorter.
Data import frequency | Funnel Knowledge Base, read 2026-11-12.Funnel explains that numbers for the last few days can still change after they first show up, because the apps they come from keep updating them.
In Funnel's words:
Because of this, another important aspect of data freshness is that change to recent data is to be expected.
Data freshness | Funnel Knowledge Base, read 2026-11-12.Past numbers in Funnel can change when an ad platform finds data it had missed and corrects its history, as Funnel's help pages explain.
In Funnel's words:
Sometimes data gets lost and when it is found at a later point in time historical data gets corrected and updated.
Advertising platform data mismatches | Funnel Knowledge Base, read 2026-11-12.
How does Feder work with Funnel?
- Feder has no connection to Funnel today, so it reads nothing from it.
- The two can run side by side: Funnel keeps doing its job, and Feder checks the numbers your other tools record against your own history.
- Feder only reads. It never changes anything in a connected app.
What should I ask about my Funnel setup?
- Which numbers on my dashboard are counted at the source, and which are modeled or estimated?
- If this number stopped counting tomorrow, who would notice, and when?
- What does a normal week look like for this number, in my own history?
Questions owners ask
- Does Feder replace Funnel?
- No. Keep Funnel. Feder sits beside it.
- Does Feder send data into Funnel?
- No. Feder only reads.
- How accurate is Feder?
- We do not publish an accuracy number yet. When there is a measured one, it will be here with how it was measured.
Where do these claims come from?
Every quoted statement about Funnel on this page comes from Funnel's own pages, quoted above with the date we read them. We read them again by 2027-05-11. If one changes, this page changes or comes down.