Feder and Google Ads: keep Google Ads, check its numbers.
No, Feder is not a replacement for Google Ads. Keep Google Ads. Feder sits beside it and checks whether the numbers it shows can be trusted, by reading what happened at the source and comparing it with your own history.
Why would I need this?
Because the question is not what the number is. It is whether you can trust it.
Is Feder an alternative to Google Ads?
No. Google Ads is Google's advertising platform that shows a business's ads to people searching on Google and watching YouTube. Feder does a different job: it watches the numbers your tools record and says when one cannot be trusted. Nothing here asks you to switch.
Do I need Feder if I have Google Ads?
They do different jobs, so one does not stand in for the other. Keep Google Ads for the job it does. Feder's job is to say when a number your tools record has gone quiet or moved outside your own history.
What does Google Ads do better?
Google Ads conversion measurement shows which keywords, ads and campaigns bring in the customer actions a business values most.
In Google's words:
Learn which keywords, ads, ad groups, and campaigns are best at driving valuable customer activity.
About conversion measurement - Google Ads Help, read 2026-11-12.Google Ads can show how many customers see or click an ad on one device and then buy or sign up on another.
In Google's words:
Find out how many customers may be interacting with your ads on one device or browser and converting on another.
About conversion measurement - Google Ads Help, read 2026-11-12.
What can go wrong with Google Ads's numbers?
Google explains that customers can take days to convert after an ad, so recent conversion numbers can look lower until those conversions come in.
In Google's words:
The time between impression and conversion affects which values you see in your account.
Find out how long it takes for your customers to convert - Google Ads Help, read 2026-11-12.Google notes that Google Ads counts a conversion on the day the ad was shown, so its daily numbers can differ from a tool that counts the day of the sale.
In Google's words:
Google Ads reports conversions on the ad impression date. Other reporting tools attribute them to the conversion date.
Data discrepancies: Factors and troubleshooting - Google Ads Help, read 2026-11-12.
How does Feder work with Google Ads?
- Feder reads ad clicks and conversions from Google Ads. Ad clicks feed the Visits signal and conversions feed Wins.
- A day Google Ads did not report shows as Not read. It is never shown as zero.
- Feder only reads. It never changes anything in Google Ads.
What should I ask about my Google Ads setup?
- Which numbers on my dashboard are counted at the source, and which are modeled or estimated?
- If this number stopped counting tomorrow, who would notice, and when?
- What does a normal week look like for this number, in my own history?
Questions owners ask
- Does Feder replace Google Ads?
- No. Keep Google Ads. Feder sits beside it.
- Does Feder send data into Google Ads?
- No. Feder only reads.
- How accurate is Feder?
- We do not publish an accuracy number yet. When there is a measured one, it will be here with how it was measured.
Where do these claims come from?
Every quoted statement about Google Ads on this page comes from Google's own pages, quoted above with the date we read them. We read them again by 2027-05-11. If one changes, this page changes or comes down.