Feder and Northbeam: keep Northbeam, check the numbers you run on.
No, Feder is not a replacement for Northbeam. Keep Northbeam. Feder does a different job beside it: it reads what your connected apps recorded and compares each number with your own history, so you know when one cannot be trusted.
Why would I need this?
Because the question is not what the number is. It is whether you can trust it.
Is Feder an alternative to Northbeam?
No. Northbeam is a marketing measurement platform that offers multi-touch attribution, incrementality and media mix modeling. Feder does a different job: it watches the numbers your tools record and says when one cannot be trusted. Nothing here asks you to switch.
Do I need Feder if I have Northbeam?
They do different jobs, so one does not stand in for the other. Keep Northbeam for the job it does. Feder's job is to say when a number your tools record has gone quiet or moved outside your own history.
What does Northbeam do better?
Northbeam measures how ads perform independently of the numbers each ad platform reports about itself.
In Northbeam's words:
Discover the real performance of your ads outside the constraints of in-platform data.
Northbeam Multi-Touch Attribution, read 2026-11-12.Northbeam lets teams choose between attribution models, lookback windows and accounting modes for each channel.
In Northbeam's words:
Limitless lookback windows, multiple attribution models, and flexible accounting modes on any channel.
Northbeam Multi-Touch Attribution, read 2026-11-12.Northbeam builds its attribution on first-party data collected for the brand.
In Northbeam's words:
A suite of powerful attribution tools for any analysis, all running on first-party data.
Northbeam Multi-Touch Attribution, read 2026-11-12.
What can go wrong with Northbeam's numbers?
Northbeam is open that some revenue can stay unattributed, because no tool can capture every conversion with today's privacy settings.
In Northbeam's words:
it's nearly impossible to capture 100% of all conversion data, especially in today's privacy-first ecosystem.
Why is so much of my revenue “unattributed”?, read 2026-11-12.Northbeam lists ad blockers and browser privacy settings among the reasons its Pixel can miss a visit.
In Northbeam's words:
Ad-blockers or privacy settings preventing Pixel firing
Why is so much of my revenue “unattributed”?, read 2026-11-12.Northbeam credits only the ad touches inside the lookback window a team picks, so earlier touches can go uncredited.
In Northbeam's words:
With a 90-day lookback, only touchpoints that occurred within the 90 days before the order are eligible for credit.
Lookback Windows, read 2026-11-12.
How does Feder work with Northbeam?
- Feder has no connection to Northbeam today, so it reads nothing from it.
- The two can run side by side: Northbeam keeps doing its job, and Feder checks the numbers your other tools record against your own history.
- Feder only reads. It never changes anything in a connected app.
What should I ask about my Northbeam setup?
- Which numbers on my dashboard are counted at the source, and which are modeled or estimated?
- If this number stopped counting tomorrow, who would notice, and when?
- What does a normal week look like for this number, in my own history?
Questions owners ask
- Does Feder replace Northbeam?
- No. Keep Northbeam. Feder sits beside it.
- Does Feder send data into Northbeam?
- No. Feder only reads.
- How accurate is Feder?
- We do not publish an accuracy number yet. When there is a measured one, it will be here with how it was measured.
Where do these claims come from?
Every quoted statement about Northbeam on this page comes from Northbeam's own pages, quoted above with the date we read them. We read them again by 2027-05-11. If one changes, this page changes or comes down.