Feder and Rockerbox: keep Rockerbox, check the numbers you run on.
No, Feder is not a replacement for Rockerbox. Keep Rockerbox. Feder does a different job beside it: it reads what your connected apps recorded and compares each number with your own history, so you know when one cannot be trusted.
Why would I need this?
Because the question is not what the number is. It is whether you can trust it.
Is Feder an alternative to Rockerbox?
No. Rockerbox is a unified measurement platform that brings together multi-touch attribution, marketing mix modeling and incrementality testing. Feder does a different job: it watches the numbers your tools record and says when one cannot be trusted. Nothing here asks you to switch.
Do I need Feder if I have Rockerbox?
They do different jobs, so one does not stand in for the other. Keep Rockerbox for the job it does. Feder's job is to say when a number your tools record has gone quiet or moved outside your own history.
What does Rockerbox do better?
Rockerbox gives campaign-level attribution for day-to-day marketing decisions.
In Rockerbox's words:
MTA provides tactical, campaign-level insights for day-to-day decisions.
Rockerbox homepage, read 2026-11-12.Rockerbox also offers marketing mix modeling to help plan and forecast where budget goes.
In Rockerbox's words:
MMM delivers strategic planning and forecasting for budget allocation.
Rockerbox homepage, read 2026-11-12.Rockerbox de-duplicates conversions across ad platforms, because each platform only looks at its own data.
In Rockerbox's words:
Each ad platform (i.e. Google, Facebook, etc.) only looks at its own data.
What is De-duplication?, read 2026-11-12.
What can go wrong with Rockerbox's numbers?
Rockerbox explains that attribution keeps filling in after a sale, so numbers for the same dates can change from one day to the next.
In Rockerbox's words:
If you pull attribution data on different days for the same date range, the numbers may not match exactly.
Why Attribution Numbers Change, read 2026-11-12.Rockerbox is open that some ad views in its reports can be modeled, as synthetic events, where the platform shares only high-level data.
In Rockerbox's words:
Synthetic events are Rockerbox’s solution to model and report against information that we believe happened.
What are synthetic events?, read 2026-11-12.Rockerbox explains that it uses its own attribution windows and methods, so its counts can differ from what each ad platform reports.
In Rockerbox's words:
Rockerbox maximizes the attribution window that is applied to each channel.
Discrepancies between Ad Platforms and Rockerbox, read 2026-11-12.
How does Feder work with Rockerbox?
- Feder has no connection to Rockerbox today, so it reads nothing from it.
- The two can run side by side: Rockerbox keeps doing its job, and Feder checks the numbers your other tools record against your own history.
- Feder only reads. It never changes anything in a connected app.
What should I ask about my Rockerbox setup?
- Which numbers on my dashboard are counted at the source, and which are modeled or estimated?
- If this number stopped counting tomorrow, who would notice, and when?
- What does a normal week look like for this number, in my own history?
Questions owners ask
- Does Feder replace Rockerbox?
- No. Keep Rockerbox. Feder sits beside it.
- Does Feder send data into Rockerbox?
- No. Feder only reads.
- How accurate is Feder?
- We do not publish an accuracy number yet. When there is a measured one, it will be here with how it was measured.
Where do these claims come from?
Every quoted statement about Rockerbox on this page comes from Rockerbox's own pages, quoted above with the date we read them. We read them again by 2027-05-11. If one changes, this page changes or comes down.