Feder and Wicked Reports: keep Wicked Reports, check the numbers you run on.
No, Feder is not a replacement for Wicked Reports. Keep Wicked Reports. Feder does a different job beside it: it reads what your connected apps recorded and compares each number with your own history, so you know when one cannot be trusted.
Why would I need this?
Because the question is not what the number is. It is whether you can trust it.
Is Feder an alternative to Wicked Reports?
No. Wicked Reports is marketing attribution and optimization software for ecommerce brands and agencies. Feder does a different job: it watches the numbers your tools record and says when one cannot be trusted. Nothing here asks you to switch.
Do I need Feder if I have Wicked Reports?
They do different jobs, so one does not stand in for the other. Keep Wicked Reports for the job it does. Feder's job is to say when a number your tools record has gone quiet or moved outside your own history.
What does Wicked Reports do better?
Wicked Reports ties each number it reports back to an order and a customer record.
In Wicked Reports's words:
Every number in Wicked Reports traces back to a real order and a real customer record.
Wicked Reports homepage, read 2026-11-12.Wicked Reports includes an automatic check that says whether paid marketing is being tracked correctly.
In Wicked Reports's words:
Tracking Status is an automatic anomaly detector that tells you whether your paid marketing is being tracked correctly.
What is the Tracking Status and how do I use it?, read 2026-11-12.Wicked Reports shows what share of orders it has been able to attribute.
In Wicked Reports's words:
The attribution health indicator is a percentage of orders that have been attributed to something.
What is the Attribution Health Indicator Telling Me?, read 2026-11-12.
What can go wrong with Wicked Reports's numbers?
Wicked Reports explains that its revenue can differ a little from the store's order system, because the two can calculate net revenue differently and use different time zones.
In Wicked Reports's words:
This is typically caused by the two software calculating net revenue slightly differently and timezone differences.
How to Validate Your Overall Sales & Revenue, read 2026-11-12.Wicked Reports is open that some leads and revenue can always stay unattributed.
In Wicked Reports's words:
But, as painful as it is to accept, there will always be unattributed leads and revenue.
What is the Attribution Health Indicator Telling Me?, read 2026-11-12.Wicked Reports notes that its tracking statuses update once a day, so a fix can take until the next morning to show.
In Wicked Reports's words:
Statuses update once per day, so after making a fix, the change will show up the next morning.
What is the Tracking Status and how do I use it?, read 2026-11-12.
How does Feder work with Wicked Reports?
- Feder has no connection to Wicked Reports today, so it reads nothing from it.
- The two can run side by side: Wicked Reports keeps doing its job, and Feder checks the numbers your other tools record against your own history.
- Feder only reads. It never changes anything in a connected app.
What should I ask about my Wicked Reports setup?
- Which numbers on my dashboard are counted at the source, and which are modeled or estimated?
- If this number stopped counting tomorrow, who would notice, and when?
- What does a normal week look like for this number, in my own history?
Questions owners ask
- Does Feder replace Wicked Reports?
- No. Keep Wicked Reports. Feder sits beside it.
- Does Feder send data into Wicked Reports?
- No. Feder only reads.
- How accurate is Feder?
- We do not publish an accuracy number yet. When there is a measured one, it will be here with how it was measured.
Where do these claims come from?
Every quoted statement about Wicked Reports on this page comes from Wicked Reports's own pages, quoted above with the date we read them. We read them again by 2027-05-11. If one changes, this page changes or comes down.