Can you trust the numbers in App Store Connect?
App Store Connect is where Apple Developer Program members upload, submit and manage their apps on the App Store. Its own help pages give 3 reasons its numbers can look different from what you expect. The first to rule out: As Apple's help pages say, two App Store Connect tools can show different sales figures for the same period because of what each includes.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how App Store Connect counts it. Below is what App Store Connect keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does App Store Connect keep track of?
App Store Connect keeps a next-day record of sales and units for your apps and in-app purchases.
In App Store Connect's own words:
Sales and Trends provides next-day data on App Store sales and app units, enabling you to assess the performance of your free or paid apps across iOS, macOS, tvOS, and visionOS, including any In-App Purchases.
Overview of reporting tools - Measure app performance - App Store Connect - Help - Apple Developer, read 2026-11-12.Apple keeps a separate set of reports for money actually paid out, which follow Apple's fiscal calendar.
In App Store Connect's own words:
Payments and Financial Reports provides information on final payments made to you, based on settled transactions and finalized proceeds, according to the Apple fiscal calendar.
Overview of reporting tools - Measure app performance - App Store Connect - Help - Apple Developer, read 2026-11-12.
What can make App Store Connect's numbers look wrong?
As Apple's help pages say, two App Store Connect tools can show different sales figures for the same period because of what each includes.
In App Store Connect's own words:
App Analytics excludes sales metrics (In-App Purchases, sales, paying users, proceeds) from TestFlight builds, while Sales and Trends includes them.
Differences in reporting tools - Measure app performance - App Store Connect - Help - Apple Developer, read 2026-11-12.Dollar figures in Sales and Trends are estimates, as Apple's help pages explain, so they may not match the final payment in your bank.
In App Store Connect's own words:
Sales and Trends estimates sales and proceeds in USD using a rolling average of previous month's exchange rates.
Differences in reporting tools - Measure app performance - App Store Connect - Help - Apple Developer, read 2026-11-12.Per Apple's help pages, the dashboard and a downloaded report can disagree for the same day, because they are built at different stages.
In App Store Connect's own words:
The Sales and Trends dashboard shows near-real-time estimates, while downloaded reports contain finalized data.
View units, proceeds, sales, and pre-orders - Measure app performance - App Store Connect - Help - Apple Developer, read 2026-11-12.
How do I check App Store Connect's numbers myself?
When a daily total differs between the dashboard and a report, an owner can check the time zone, since Apple says reports use Pacific Time.
In App Store Connect's own words:
Reports are based on Pacific Time (PT).
Download and view reports - Measure app performance - App Store Connect - Help - Apple Developer, read 2026-11-12.Switching the dashboard to Pacific Time, as Apple's help pages suggest, lines its days up with the downloaded reports.
In App Store Connect's own words:
To match the timezone used by downloaded reports, select Pacific Time (PT).
View units, proceeds, sales, and pre-orders - Measure app performance - App Store Connect - Help - Apple Developer, read 2026-11-12.
How does App Store Connect work with Feder?
Connect App Store Connect to Feder and it joins your Money apps. Feder only reads. It never changes anything in App Store Connect.
When you connect App Store Connect, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Money
- Striperevenue
- PayPalrevenue
- WooCommercerevenue
- Rechargesubscription revenue
- Zohoinvoiced
- Wave Accountinginvoiced
Where do these answers come from?
Everything this page says about App Store Connect comes from App Store Connect's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.