Can you trust the numbers in Etsy?
Etsy is a global online marketplace where people make, sell, buy and collect unique items. Its own help pages give 3 reasons its numbers can look different from what you expect. The first to rule out: Today's visit count can drop later in the day, as Etsy's help pages say, once bot traffic is filtered out.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how Etsy counts it. Below is what Etsy keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does Etsy keep track of?
Etsy keeps shop-level figures in a metrics overview.
In Etsy's own words:
In your metrics overview, you can see your shop-level data.
How to Use Etsy Stats for Your Shop – Etsy Help, read 2026-11-12.An order with three items counts once in Etsy's order figure.
In Etsy's own words:
The total number of completed purchases placed by customers (not the number of individual items sold).
Shop Stats Glossary – Etsy Help, read 2026-11-12.
What can make Etsy's numbers look wrong?
Today's visit count can drop later in the day, as Etsy's help pages say, once bot traffic is filtered out.
In Etsy's own words:
We filter out bot traffic again at the end of the day, which may lower your visit count.
How to Use Etsy Stats for Your Shop – Etsy Help, read 2026-11-12.The revenue figure is not what lands in your bank, as Etsy's help pages explain, because fees and postage are left out and cancelled orders are not counted.
In Etsy's own words:
This total doesn’t factor in selling fees, postage costs or orders that you have fully refunded and cancelled.
How Is Revenue in My Shop Stats Calculated? – Etsy, read 2026-11-12.Some Etsy stats time frames appear in UTC, as Etsy's help pages say, so a late evening sale can land on a different day than the owner expects.
In Etsy's own words:
All other time frames appear in Coordinated Universal Time (UTC).
How to Use Etsy Stats for Your Shop – Etsy Help, read 2026-11-12.
How do I check Etsy's numbers myself?
An owner can set the exact period and compare it with the orders they know they received.
In Etsy's own words:
Use the dropdown at the top of the page to select the time period you want to see stats for.
How to Use Etsy Stats for Your Shop – Etsy Help, read 2026-11-12.A year-over-year view helps an owner see whether a change is a real shift or a seasonal pattern.
In Etsy's own words:
To see how each metric compares year-over-year, toggle on Compare to last year.
How to Use Etsy Stats for Your Shop – Etsy Help, read 2026-11-12.
How does Etsy work with Feder?
Connect Etsy to Feder and it joins your Money apps. Feder only reads. It never changes anything in Etsy.
When you connect Etsy, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Money
- Striperevenue
- PayPalrevenue
- WooCommercerevenue
- Rechargesubscription revenue
- Zohoinvoiced
- Wave Accountinginvoiced
Where do these answers come from?
Everything this page says about Etsy comes from Etsy's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.