Can you trust what Google Tag Manager tells you?
Feder reads the tags published in your live container from Google Tag Manager and feeds the Roots signal. It only reads. It never changes anything in Google Tag Manager.
How would I know if Google Tag Manager stopped recording?
Feder checks Google Tag Manager at the source before it vouches for any number built on it.
What does Feder read from Google Tag Manager?
- The tags published in your live containerFeeds Roots
A running total, shown as a level of its own and never added up across days.
Confirmed in Google Tag Manager's own reference. See the reference.
How Feder counts it
- Feder reads the version of your container that is live on your site today, and the tags published in it.
- A change saved only as a draft does not count until you publish it.
- If a measurement tag drops out of the live version, Feder tells you.
- Feder only reads. It never publishes, pauses or edits anything in Tag Manager.
What does Feder check on Google Tag Manager's numbers?
- A day the app did not report shows as Not read. It is never shown as zero.
- A read that fails, or comes back in the wrong shape, is a failed read. It is never counted as zero.
- A running total is shown as a level of its own. It is never added up across days.
- A trend shows only when both halves of the window are known.
Questions owners ask
- How would I know if Google Tag Manager stopped recording?
- Feder reads the tags published in your live container from Google Tag Manager. Supported readings are compared with your own history, and when there is enough history to judge a change, Feder says what needs a look.
- Which of my numbers depend on Google Tag Manager?
- A day Google Tag Manager did not report shows as Not read, never as zero, and a read that fails is shown as failed. So a quiet day and a broken read do not look the same.
- Does Feder change anything in Google Tag Manager?
- No. Feder only reads.
What does a Google Tag Manager reading look like?
Feder checks Google Tag Manager at the source before it vouches for any number built on it.
usual 32 to 46
What Feder would say The tags published in your live container in Google Tag Manager came to 14 this week, under your usual 32 to 46. Worth a look.
Example numbers, made up to show the reading. They are not from a real business.
How do I connect Google Tag Manager to Feder?
- Have your Google sign-in ready, the one that can see your Tag Manager container.
- Press Connect on Google Tag Manager. A Google window opens. Sign in and allow Feder to read your containers.
- Pick the container on your site. Feder checks it straight away and shows Connected when the check passes.
You approve each app yourself, and you can disconnect it at any time.
When you connect Google Tag Manager, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Where does Google Tag Manager sit in Feder?
Google Tag Manager lives with the Roots connections, under Tracking. See every connection. Already rely on Google Tag Manager for reporting? Read Feder and Google Tag Manager.
Questions owners ask about Google Tag Manager
- Why aren't my Google Tag Manager changes live on my site?Saving a change is not enough. It only reaches your site once it is published.
- Why did a tag disappear from my live Google Tag Manager container?Going back to an earlier version replaces the current draft with that version, so tags added after it can be left out once it is published.
- Why is my Google tag not firing?The page you are checking may not have the Google tag on it at all.