Are people still seeing you through Lob?

Feder reads postcards sent from Lob and feeds the Reach signal. It only reads. It never changes anything in Lob.

Reach · Are people seeing me?

Did Lob send less this week, or did sending stop?

Feder reads what Lob sent or delivered each day, and how big your list is,. Supported readings are compared with your own history, and when there is enough history to judge a change, Feder says what needs a look.

What does a Lob reading look like?

Feder reads what Lob sent or delivered each day, and how big your list is,. Supported readings are compared with your own history, and when there is enough history to judge a change, Feder says what needs a look.

Example49postcards sent this week
usual 44 to 64

What Feder would say Postcards sent in Lob came to 49 this week, inside your usual 44 to 64. Nothing to do.

Example numbers, made up to show the reading. They are not from a real business.

What does Feder read from Lob?

What does Feder check on Lob's numbers?

  • A day the app did not report shows as Not read. It is never shown as zero.
  • A read that fails, or comes back in the wrong shape, is a failed read. It is never counted as zero.
  • A trend shows only when both halves of the window are known.

How do I connect Lob to Feder?

Have the API user name and password, or token, that Lob gives for connecting other apps. A user just for Feder is best. Press Connect. A secure window opens just for Lob. Paste in what it asks for. Feder checks it straight away and shows Connected when the check passes.

When you connect Lob, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.

Where does Lob sit in Feder?

Lob lives with the Reach connections, under Email and outreach. See every connection.

Questions owners ask about Lob

See what Lob says about your business.