Can you trust the numbers in LoyaltyLion?
LoyaltyLion is an ecommerce loyalty and engagement platform that helps online stores grow repeat purchases from the customers they already have. Its own help pages give 3 reasons its numbers can look different from what you expect. The first to rule out: As LoyaltyLion's help pages say, the new members chart counts only natural growth, so it can look lower than the number of people on your list.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how LoyaltyLion counts it. Below is what LoyaltyLion keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does LoyaltyLion keep track of?
LoyaltyLion keeps a day-by-day record of the points customers hold, so an owner can see how many are still outstanding.
In LoyaltyLion's own words:
The Points Accounting Report provides an overview of a loyalty program’s outstanding points over time.
Points Accounting Report, read 2026-11-12.LoyaltyLion keeps loyalty program reports that can be downloaded as files, so the figures can be looked at outside the app.
In LoyaltyLion's own words:
Easily export all your loyalty program reports in just a few clicks.
Exporting Your Data, read 2026-11-12.
What can make LoyaltyLion's numbers look wrong?
As LoyaltyLion's help pages say, the new members chart counts only natural growth, so it can look lower than the number of people on your list.
In LoyaltyLion's own words:
Customers added by an import are not counted here, only natural growth.
Understanding the Dashboard Charts, read 2026-11-12.As LoyaltyLion's help pages explain, an engagement figure of zero may only mean the tracking parameters were missing from your emails.
In LoyaltyLion's own words:
Engagement figures can show zero if our tracking parameters are not included in your email campaigns.
Exporting Your Data, read 2026-11-12.As LoyaltyLion's help pages say, revenue credited to email and SMS depends on other tools passing data on, so some orders may not be credited.
In LoyaltyLion's own words:
Email and SMS attribution relies on third-party email service providers passing cookie and session data within the order object.
Loyalty Dashboard, read 2026-11-12.
How do I check LoyaltyLion's numbers myself?
Before comparing LoyaltyLion's daily figures with another system, an owner can check that both use the same time zone.
In LoyaltyLion's own words:
Charts and the date picker use the time zone configured for your program.
Understanding the Dashboard Charts, read 2026-11-12.An owner can download a chart and read it day by day, which makes it easier to spot the day a number changed.
In LoyaltyLion's own words:
The file downloads straight to your browser, broken into one row per day, so you can keep your own copy of the data.
Understanding the Dashboard Charts, read 2026-11-12.
How does LoyaltyLion work with Feder?
Connect LoyaltyLion to Feder and it joins your Wins apps. Feder only reads. It never changes anything in LoyaltyLion.
When you connect LoyaltyLion, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Wins
- Stripesuccessful payments
- Google Adsconversions
- Google Analyticskey events
- PayPalpaypal checkout payments
- Pipedrivedeals won
- WooCommercepaid orders
Where do these answers come from?
Everything this page says about LoyaltyLion comes from LoyaltyLion's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.