Can you trust the numbers in Salesforce Experience Cloud?
Salesforce Experience Cloud is a tool for building sites and portals powered by Salesforce CRM data. Its own help pages give 3 reasons its numbers can look different from what you expect. The first to rule out: What a site member sees in a report depends on sharing rules, so two people can see different numbers, as Salesforce's help pages say.
What does Salesforce Experience Cloud keep track of?
Salesforce keeps site traffic figures that an admin can report on, such as page views and visitors each day.
In Salesforce Experience Cloud's own words:
Create reports on the daily public site page views and unique visitors.
Track Site Activity with Custom Reports, read 2026-11-12.Salesforce keeps a record of logins to the site that an admin can report on.
In Salesforce Experience Cloud's own words:
Create reports on login activity.
Track Site Activity with Custom Reports, read 2026-11-12.
What can make Salesforce Experience Cloud's numbers look wrong?
What a site member sees in a report depends on sharing rules, so two people can see different numbers, as Salesforce's help pages say.
In Salesforce Experience Cloud's own words:
Objects that don't have a sharing rule for external users can't be accessed by external users with the licenses listed.
Report and Dashboard Considerations for Sites, read 2026-11-12.When setting up site dashboards, Salesforce's help pages say not to filter the report by Network ID, so a report set up another way may show different figures.
In Salesforce Experience Cloud's own words:
Be sure not to filter the report by Network ID.
Enable and Map Dashboards, read 2026-11-12.A report meant for external site users can be missing data from objects that don't use standard sharing, so it can show less than the same report run internally, as Salesforce's help pages say.
In Salesforce Experience Cloud's own words:
Objects that don't support standard sharing (using Sharing settings) aren't visible in reports intended for external users.
Report and Dashboard Considerations for Sites, read 2026-11-12.
How do I check Salesforce Experience Cloud's numbers myself?
An owner can read the access report to see what visitors who are not logged in can reach.
In Salesforce Experience Cloud's own words:
Review all rows in the report, and then validate the intent of sharing the object with the guest user.
Review Guest User Object, Record, and Field Access for Sites, read 2026-11-12.An owner can build their own report of site activity and compare it with the dashboard figure.
In Salesforce Experience Cloud's own words:
Create custom reports to track usage, moderation, and other activity in your Experience Cloud site.
Track Site Activity with Custom Reports, read 2026-11-12.
How does Salesforce Experience Cloud work with Feder?
Connect Salesforce Experience Cloud to Feder and it joins your Visits apps. Feder only reads. It never changes anything in Salesforce Experience Cloud.
When you connect Salesforce Experience Cloud, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Visits
- Google Adsad clicks
- Google Analyticspage views and sessions
- Everflowunique clicks
- Pendopage views
Where do these answers come from?
Everything this page says about Salesforce Experience Cloud comes from Salesforce Experience Cloud's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.