Can you trust the numbers in Streak?
Streak is a CRM that works inside Gmail, for teams that manage sales and customer relationships from their inbox. Its own help pages give 4 reasons its numbers can look different from what you expect. The first to rule out: Sales reports need a value column and a Won stage in the pipeline, as Streak's help pages say, so a pipeline set up without them will not give those figures.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how Streak counts it. Below is what Streak keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does Streak keep track of?
Streak offers reports on each pipeline that show how it is performing over time.
In Streak's own words:
Pipeline reports give you a view into how your pipeline is performing over time.
Use Pipeline Reports, read 2026-11-12.Streak keeps figures on the sales process, such as deals closed and value won by each person.
In Streak's own words:
Using your Pipeline data, Streak generates a number of helpful reports to help assess your sales process.
Measuring Team Performance With Streak Reports, read 2026-11-12.
What can make Streak's numbers look wrong?
Sales reports need a value column and a Won stage in the pipeline, as Streak's help pages say, so a pipeline set up without them will not give those figures.
In Streak's own words:
Sales reports require a value column and a "Won" stage in your pipeline.
Use Pipeline Reports, read 2026-11-12.A report built on a saved view counts only the deals in that view, as Streak's help pages say, so it can read lower than the whole pipeline.
In Streak's own words:
The report will update to reflect only the boxes in that view.
Use Pipeline Reports, read 2026-11-12.A business that runs more than one pipeline sees each pipeline's figures on their own, since Streak's help pages say reports are kept per pipeline.
In Streak's own words:
Each Pipeline will have its own set of Reports.
Use Pipeline Reports, read 2026-11-12.A downloaded pipeline file can leave out tasks, call logs and the newsfeed unless they are picked, as Streak's help pages explain.
In Streak's own words:
By default, only boxes (pipeline column data), contacts, and organizations are selected for the export.
Export a pipeline, read 2026-11-12.
How do I check Streak's numbers myself?
Filtering a report to one time range or one person narrows its figures to just that period or teammate.
In Streak's own words:
Most reports support filtering by time range, assigned user, and other attributes.
Use Pipeline Reports, read 2026-11-12.Including tasks and call logs in the downloaded file lets an owner match each deal against what was done on it.
In Streak's own words:
You can also select to export the pipeline newsfeed, call logs/meeting notes, and tasks.
Export a pipeline, read 2026-11-12.
How does Streak work with Feder?
Connect Streak to Feder and it joins your Wins apps. Feder only reads. It never changes anything in Streak.
When you connect Streak, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Wins
- Stripesuccessful payments
- Google Adsconversions
- Google Analyticskey events
- PayPalpaypal checkout payments
- Pipedrivedeals won
- WooCommercepaid orders
Questions owners ask about Streak
- Why did my number of deals jump in Streak?An import turns each row of the file into a box in the pipeline, so a large import can add many deals at once.
- Why did my deal values change in Streak when no deal closed?By default, an import updates existing boxes that have the same name as a row in the file, so values in existing deals can change after an import.
- Why did my won deal value drop in Streak?Won value counts deals as they move into the won stage, so a deal closed but not moved yet does not count.
Where do these answers come from?
Everything this page says about Streak comes from Streak's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.