Can you trust the numbers in Walmart Marketplace?
Walmart Marketplace is Walmart's online marketplace where outside sellers sign up to list and sell their products on Walmart. Its own help pages give 4 reasons its numbers can look different from what you expect. The first to rule out: The sales figure in the Walmart Seller app can look higher than what the seller keeps, because, as Walmart's seller guides say, it leaves out cancellations and returns.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how Walmart Marketplace counts it. Below is what Walmart Marketplace keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does Walmart Marketplace keep track of?
Walmart Seller Center keeps a page of a seller's sales performance on Walmart.com.
In Walmart Marketplace's own words:
The Sales Insights page in Seller Center gives you detailed insights into your sales performance on Walmart.com.
Sales insights: Overview, read 2026-11-12.Walmart Seller Center keeps the seller's business reports together in one place.
In Walmart Marketplace's own words:
The Reports dashboard in Seller Center serves as a centralized hub for managing your business reports efficiently.
Reports: Overview, read 2026-11-12.
What can make Walmart Marketplace's numbers look wrong?
The sales figure in the Walmart Seller app can look higher than what the seller keeps, because, as Walmart's seller guides say, it leaves out cancellations and returns.
In Walmart Marketplace's own words:
Unlike web analytics, the Sales Tracker doesn’t include cancellations and return information.
Walmart Seller app: What's the Sales Tracker?, read 2026-11-12.The app and Seller Center on the web can show different sales numbers for the same period, as Walmart's seller guides warn.
In Walmart Marketplace's own words:
Some variations between the two platforms may exist.
Walmart Seller app: What's the Sales Tracker?, read 2026-11-12.Recent orders may not show yet, since, as Walmart's seller guides say, the tracker refreshes roughly once an hour.
In Walmart Marketplace's own words:
With Sales Tracker, all data is expressed in real-time, approximately refreshing every hour.
Walmart Seller app: What's the Sales Tracker?, read 2026-11-12.Walmart's seller guides say these sales reports include the current day, so a total viewed before the day ends counts only the sales so far.
In Walmart Marketplace's own words:
Both reports include current-day sales information.
Sales insights: Overview, read 2026-11-12.
How do I check Walmart Marketplace's numbers myself?
Looking at the timestamp shows how current the sales figures are before comparing them with anything else.
In Walmart Marketplace's own words:
Check the timestamp to determine when the data was last refreshed.
Sales insights: Overview, read 2026-11-12.Comparing two date ranges side by side helps a seller spot a figure that moved more than expected.
In Walmart Marketplace's own words:
To compare performance across two date ranges, select the calendar date range button and toggle on Compare.
Sales insights: Overview, read 2026-11-12.Looking up returns for a single item lets a seller see what came back for that item.
In Walmart Marketplace's own words:
Search for returned items by name or filter by item name, SKU or item ID.
Returns insights: Overview, read 2026-11-12.
How does Walmart Marketplace work with Feder?
Connect Walmart Marketplace to Feder and it joins your Money apps. Feder only reads. It never changes anything in Walmart Marketplace.
When you connect Walmart Marketplace, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Money
- Striperevenue
- PayPalrevenue
- WooCommercerevenue
- Rechargesubscription revenue
- Zohoinvoiced
- Wave Accountinginvoiced
Where do these answers come from?
Everything this page says about Walmart Marketplace comes from Walmart Marketplace's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.