Why did a company's Crunchbase rank or score suddenly change?
The Crunchbase help pages give 3 common reasons. The first to rule out: The heat score follows activity on a company's profile and its presence in the media, so news coverage or a quiet spell can move it.
What causes it?
The heat score follows activity on a company's profile and its presence in the media, so news coverage or a quiet spell can move it.
In the Crunchbase help:
The heat score measures the market interest or prominence of a company based on profile activity and presence in the media.
What is a Heat Score?, read 2026-11-12.Rank is relative to every other entity of the same type, so a company's rank can move when others move, even if nothing changed for that company.
In the Crunchbase help:
An entity with a Crunchbase Rank of 1 has the highest rank relative to all other entities of that type.
Crunchbase Rank (CB Rank), read 2026-11-12.The trend score shows how fast a company is moving in rank compared with others, so it can swing even when the rank itself changes a little.
In the Crunchbase help:
A 10 would mean that the entity is moving up the most in rank relative to all other entities.
Crunchbase Trend Score (CB Trend Score), read 2026-11-12.
How do I check it myself?
Open the company's profile and compare its heat and growth scores, since they measure different things.
In the Crunchbase help:
On company profiles across Crunchbase, you’ll find a Heat Score and Growth Score listed at the top of the page.
What is a Heat Score?, read 2026-11-12.Read the trend score on its own scale, which runs below zero for companies moving down, rather than against the rank.
In the Crunchbase help:
The Crunchbase trend score ranges from -10 to 10, with 10 being the highest Crunchbase Trend Score.
Crunchbase Trend Score (CB Trend Score), read 2026-11-12.
How does Crunchbase work with Feder?
- Connect Crunchbase to Feder and it joins your Interest apps.
- When you connect Crunchbase, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Crunchbase, one of your Interest apps. Feder only reads. It never changes anything in Crunchbase.
What else goes wrong with these numbers?
- Why am I not seeing new companies in my Crunchbase list?Crunchbase
- Why did the number of companies in my Crunchbase search change?Crunchbase
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Crunchbase help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.