Why did a company's footprint score drop in DiscoLike?
The DiscoLike help pages give 4 common reasons. The first to rule out: A company whose web certificates are all recent can score lower, because DiscoLike scales the score down for a short history.
What causes it?
A company whose web certificates are all recent can score lower, because DiscoLike scales the score down for a short history.
In the DiscoLike help:
If all certificates were issued within the current year, the score is reduced proportionally.
Score API | DiscoLike API, read 2026-11-12.DiscoLike can lower a company's score when its activity slows, so the same company can score lower than it did before.
In the DiscoLike help:
Growing companies get a boost; declining activity results in a penalty.
Score API | DiscoLike API, read 2026-11-12.A score can dip as a company's newest valid certificate nears its end date, since the expiration penalty follows that certificate.
In the DiscoLike help:
The penalty tracks the newest certificate still valid.
Score API | DiscoLike API, read 2026-11-12.Certificates that last longer than three years are not counted, so a company that relies on them can score lower than expected.
In the DiscoLike help:
Certificates with a validity period over three years are ignored
Score API | DiscoLike API, read 2026-11-12.
How do I check it myself?
Look at the calculation parameters returned with the score to see which settings produced it.
In the DiscoLike help:
Set of calculation parameters as described in the parameters section.
Score API | DiscoLike API, read 2026-11-12.Compare the base score with the final score to see whether an adjustment, rather than the company's history, moved the number.
In the DiscoLike help:
The baseline score for the domain provided over 10 years (β).
Score API | DiscoLike API, read 2026-11-12.
How does DiscoLike work with Feder?
- Connect DiscoLike to Feder and it joins your Interest apps.
- When you connect DiscoLike, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in DiscoLike, one of your Interest apps. Feder only reads. It never changes anything in DiscoLike.
What else goes wrong with these numbers?
- Why did my DiscoLike lead count change for the same search?DiscoLike
- Why were my DiscoLike lookups suddenly refused?DiscoLike
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the DiscoLike help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.