Why did my Mailjet email clicks drop?
The Mailjet help pages give 3 common reasons. The first to rule out: Mailjet counts opens and clicks only when event tracking is turned on in your account, so clicks can fall to zero if it is switched off.
What causes it?
Mailjet counts opens and clicks only when event tracking is turned on in your account, so clicks can fall to zero if it is switched off.
In the Mailjet help:
To activate the open and click event tracking, please ensure the options are enabled
Campaign Stats Dashboard, read 2026-11-12.Mailjet leaves bot clicks out of its engagement numbers so they reflect real readers, which can make clicks lower than raw link hits.
In the Mailjet help:
Campaign engagement metrics automatically exclude bot activity.
Campaign Stats Dashboard, read 2026-11-12.Emails the receiving server keeps refusing are marked as soft bounces and never reach the inbox, so they cannot be clicked.
In the Mailjet help:
Once the 24 hours have passed, the emails is marked as a soft-bounce and will not be delivered.
Campaign Stats Dashboard, read 2026-11-12.
How do I check it myself?
Unsubscribe link clicks are not counted as clicks, so check which links readers actually used.
In the Mailjet help:
Clicked - The recipient clicked on a link within the email (excluding the ‘Unsubscribe’ link).
Campaign Stats Dashboard, read 2026-11-12.Compare clicks with how many emails were attempted that day: fewer emails attempted can mean fewer clicks without readers losing interest.
In the Mailjet help:
The event percentage rates are calculated based on the number of attempted messages.
Campaign Stats Dashboard, read 2026-11-12.
How would I know the day it starts?
- Feder reads your email clicks and emails sent from Mailjet each day and compares each day with your own history.
- It tells you when either number goes quiet or moves outside its usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See what Feder reads from Mailjet, which feeds Interest. Feder only reads. It never changes anything in Mailjet.
What else goes wrong with these numbers?
- Why did my Mailjet emails sent drop?Mailjet
- Why did my Mailjet emails sent suddenly jump?Mailjet
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Mailjet help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.