Why did my new signups suddenly jump in NationBuilder?
The NationBuilder help pages give 3 common reasons. The first to rule out: A text keyword campaign can bring many people in at once, because each supporter who texts the keyword is asked for their profile details.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the NationBuilder help pages give, and how to check each one yourself.
What causes it?
A text keyword campaign can bring many people in at once, because each supporter who texts the keyword is asked for their profile details.
In the NationBuilder help:
When a supporter texts a keyword to a broadcaster, some automated messages will be sent out to gather profile information.
Data management, read 2026-11-12.Importing donations can create new profiles for donors who were not in your nation yet.
In the NationBuilder help:
Create a new profile for the donor and a new donation record.
Import donations, read 2026-11-12.Team members can add profiles by hand, so a day of data entry can raise the count.
In the NationBuilder help:
You can also manually add a profile.
Create and edit a profile, read 2026-11-12.
How do I check it myself?
Before a donation import, make sure each donor has a unique identifier, so supporters already in your nation are matched rather than added again.
In the NationBuilder help:
Make sure your file includes unique identifiers for the donors.
Import donations, read 2026-11-12.A saved filter keeps up as people are added, so one built on when people joined can show who arrived in a jump.
In the NationBuilder help:
A saved filter is dynamically populated with the people who match your criteria in real time.
Data management, read 2026-11-12.
How would I know the day it starts?
- Feder reads the new signups in NationBuilder each day and compares each day with your own history.
- It tells you when new signups go quiet or move outside their usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See what Feder reads from NationBuilder, which feeds Wins. Feder only reads. It never changes anything in NationBuilder.
What else goes wrong with these numbers?
- Why don't my NationBuilder new signups match the people who filled in my form?NationBuilder
- Why did my new signups drop in NationBuilder?NationBuilder
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the NationBuilder help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.