Why did my Prive subscription orders drop?

The Prive help pages give 4 common reasons. The first to rule out: Paused subscriptions place no renewal orders while they are paused, so a wave of pauses can lower subscription orders.

Wins · Are they booking and buying?

Is it broken, or just quiet?

A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Prive help pages give, and how to check each one yourself.

What causes it?

  1. Paused subscriptions place no renewal orders while they are paused, so a wave of pauses can lower subscription orders.

    In the Prive help: Choose between pausing indefinitely or specifying a number of upcoming deliveries (if your plan supports it). Edit a customer subscription, read 2026-11-12.

  2. A skipped order moves the subscriber's next order later, so fewer orders can fall on a given day even though the subscription stays active.

    In the Prive help: Skip one or more upcoming orders without cancelling the subscription; the schedule will pick up after the skipped delivery. Edit a customer subscription, read 2026-11-12.

  3. Each cancelled subscription stops placing renewal orders, so a rise in cancellations can lower subscription orders.

    In the Prive help: Cancelling the subscription will immediately stop all subsequent renewals/deliveries in the contract Edit a customer subscription, read 2026-11-12.

  4. When a renewal payment fails and every retry fails too, the subscription can be cancelled, depending on how retries are set up.

    In the Prive help: When retries are exhausted: the subscription is cancelled immediately and the subscriber receives a cancellation email. Payment Retries, read 2026-11-12.

How do I check it myself?

  1. Look at subscriber counts and churn around the drop to see whether subscribers left or orders were only delayed.

    In the Prive help: Track subscriber counts, churn, and retention changes over time. Recurly Commerce Analytics, read 2026-11-12.

  2. Compare order volume for the same days before and after the drop.

    In the Prive help: Summary of your gross sales, AOV, and order volume over time. Recurly Commerce Analytics, read 2026-11-12.

How would I know the day it starts?

  • Feder reads your subscription orders from Prive each day and compares each day with your own history.
  • It tells you when subscription orders go quiet or move outside their usual range.

Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.

See what Feder reads from Prive, which feeds Wins. Feder only reads. It never changes anything in Prive.

Where do these answers come from?

Every cause and check on this page comes from the Prive help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.

Know the day a number breaks, not the month after.