Why aren't my new SendGrid contacts showing up?
The Twilio SendGrid help pages give 3 common reasons. The first to rule out: New contacts are processed after you add them, so a large upload can take a while to show.
What causes it?
New contacts are processed after you add them, so a large upload can take a while to show.
In the Twilio SendGrid help:
Added contacts might take some time to display depending on the number of contacts added.
Manage contacts, read 2026-11-12.Adding someone who is already a contact updates that contact, so it does not add to your count of new contacts.
In the Twilio SendGrid help:
If a contact exists in your contact database, any added or updated data gets added to or changed in that existing contact.
Manage contacts, read 2026-11-12.An address added again with capital letters can match a contact you already have, so it can update that contact instead of adding a new one.
In the Twilio SendGrid help:
The email field will be changed to all lower-case.
Add or Update a Contact, read 2026-11-12.
How do I check it myself?
Give the count time to catch up before you decide contacts are missing.
In the Twilio SendGrid help:
Your contact count may take some time to update.
Manage contacts, read 2026-11-12.For a file upload, wait for SendGrid's processing email before you check the numbers.
In the Twilio SendGrid help:
After Twilio processes the CSV file, it sends you a notification email.
Manage contacts, read 2026-11-12.For contacts added through the API, check the status of the import job to see whether it finished.
In the Twilio SendGrid help:
This can be used to check the status of your upsert job.
Add or Update a Contact, read 2026-11-12.
How would I know the day it starts?
- Feder reads your new contacts and the emails delivered from SendGrid each day and compares each day with your own history.
- It tells you when new contacts go quiet or either number moves outside its usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See what Feder reads from SendGrid, which feeds Interest. Feder only reads. It never changes anything in SendGrid.
What else goes wrong with these numbers?
- Why did my SendGrid delivered emails drop?Twilio SendGrid
- Why does SendGrid show fewer delivered emails than I sent?Twilio SendGrid
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Twilio SendGrid help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.