Can you trust the numbers in CleverReach?
CleverReach is an email marketing tool from Germany that lets companies create, send and evaluate newsletters. Its own help pages give 4 reasons its numbers can look different from what you expect. The first to rule out: Your open rate can look higher than real reading, because, as CleverReach's own pages say, the estimated figure counts opens set off automatically by privacy features.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how CleverReach counts it. Below is what CleverReach keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does CleverReach keep track of?
CleverReach keeps a list of which people opened each newsletter and which clicked a link.
In CleverReach's own words:
Find out which recipients opened and which clicked.
Measuring Newsletter Open Rates and Click-Through Rates, read 2026-11-12.CleverReach keeps a count of how many different people opened each email.
In CleverReach's own words:
Unique opens shows you how many individual recipients actually opened the email.
All clicks and unique clicks / opens - where is the difference?, read 2026-11-12.
What can make CleverReach's numbers look wrong?
Your open rate can look higher than real reading, because, as CleverReach's own pages say, the estimated figure counts opens set off automatically by privacy features.
In CleverReach's own words:
The estimated open rate includes all measured opens, including automatic retrievals triggered by privacy checks.
Measuring Newsletter Open Rates and Click-Through Rates, read 2026-11-12.An open in CleverReach means a hidden image loaded, as its pages explain, so a reader whose email app does not load it may not be counted.
In CleverReach's own words:
As soon as this image is loaded by the email client, the system counts the email as opened.
Measuring Newsletter Open Rates and Click-Through Rates, read 2026-11-12.The All opens number can be well above the number of people who read your email, since CleverReach's help pages say it counts each repeat open by the same person.
In CleverReach's own words:
All opens gives you the overall number an email was opened and contains multiple opens by one recipient.
All clicks and unique clicks / opens - where is the difference?, read 2026-11-12.The bounce list can hold addresses that still work, because, as CleverReach's help pages say, soft bounces stay active and appear there too.
In CleverReach's own words:
It may happen that you also see active recipients (highlighted in green) in this list.
Why are there active recipients among my bounces?, read 2026-11-12.
How do I check CleverReach's numbers myself?
Look at the separate figure for clearly traceable opens in CleverReach to see how many opens are likely real readers.
In CleverReach's own words:
We report clearly traceable opens separately so that you have complete transparency into active user behavior.
Measuring Newsletter Open Rates and Click-Through Rates, read 2026-11-12.Open the Reports area in CleverReach to check the figures for a single send rather than a blended total.
In CleverReach's own words:
When navigating to [Reports] you can find the reports for each of your email deliveries.
Why are there active recipients among my bounces?, read 2026-11-12.
How does CleverReach work with Feder?
Connect CleverReach to Feder and it joins your Reach apps. Feder only reads. It never changes anything in CleverReach.
When you connect CleverReach, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Reach
- Google Search Consoleclicks and impressions in Google Search
- YouTubechannel views
- Mailchimpcampaign emails sent
- ActiveCampaignactive contacts
- Brevocampaign emails sent
- Intercomcontacts
Where do these answers come from?
Everything this page says about CleverReach comes from CleverReach's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.