Can you trust the numbers in Cloudflare?

What does Cloudflare keep track of?

• Cloudflare keeps counts of the traffic reaching a site through its network, shown on the Analytics tab of its dashboard.

  In Cloudflare's own words: Existing Cloudflare customers can access analytics collected from our edge on the Analytics tab of the dashboard. FAQs · Cloudflare Web Analytics docs, read 2026-11-12.

• Cloudflare counts visits from the requests that pass through its own servers, so no tracking code on the page is needed for those numbers.

  In Cloudflare's own words: Analytics are based on Cloudflare's edge logs, with no need for third party scripts or trackers. Zone Analytics · Cloudflare Analytics docs, read 2026-11-12.

What can make Cloudflare's numbers look wrong?

1. Parts of a site that do not run through Cloudflare's network are missing from its counts, as Cloudflare's docs say, so totals can look low.

   In Cloudflare's own words: Cloudflare does not count traffic for unproxied DNS records. A quick overview of Cloudflare Analytics · Cloudflare Analytics docs, read 2026-11-12.

2. On the free plan, today's visits can look missing because Cloudflare's docs say the figures run a day behind.

   In Cloudflare's own words: Metrics are delayed 24 hours for domains on a free Cloudflare plan. A quick overview of Cloudflare Analytics · Cloudflare Analytics docs, read 2026-11-12.

3. Cloudflare's visit counts can run higher than a site's other analytics, because, as its docs say, bots and attacks are counted too.

   In Cloudflare's own words: These metrics include legitimate user requests as well as crawlers and threats. Zone Analytics · Cloudflare Analytics docs, read 2026-11-12.

4. Some ad blockers stop the beacon that Cloudflare's Web Analytics relies on, as its docs explain, so those figures can run lower than the dashboard's edge figures.

   In Cloudflare's own words: The analytics beacon is blocked by ad-blockers (including adblockplus, Brave, DuckDuckGo extension, etc). FAQs · Cloudflare Web Analytics docs, read 2026-11-12.

How do I check Cloudflare's numbers myself?

1. An owner can set Cloudflare's analytics to the same dates as another report before comparing the two.

   In Cloudflare's own words: To change the time period, use the dropdown menu on the right-hand side above the graph. Zone Analytics · Cloudflare Analytics docs, read 2026-11-12.

2. When filtering Cloudflare's figures to one page, typing the address with the exact capital letters keeps visits from being missed.

   In Cloudflare's own words: Make sure that filters or queries use the correct case. Zone Analytics · Cloudflare Analytics docs, read 2026-11-12.

How does Cloudflare work with Feder?

Connect Cloudflare to Feder and it joins your Visits apps. Feder only reads. It never changes anything in Cloudflare.

When you connect Cloudflare, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.

Other apps that feed Visits

• Google Adsad clicks
• Google Analyticspage views and sessions
• Everflowunique clicks
• Pendopage views

Questions owners ask about Cloudflare

• Why are my Cloudflare page views so much higher than my visits?Every successful HTML page served counts as a page view, so page views grow with every page a person opens.
• Why do my Cloudflare visit numbers change when I look again?Cloudflare can read a different share of the data each time the same question is asked, so a total can shift a little between looks.
• Why don't my Cloudflare visits match my other analytics?Cloudflare counts a visit by unique IP address, while browser-based tools count in their own way, so the two totals can differ.

See every connection.

Where do these answers come from?

Everything this page says about Cloudflare comes from Cloudflare's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.