Why don't my Cloudflare visits match my other analytics?
The Cloudflare help pages give 5 common reasons. The first to rule out: Cloudflare counts a visit by unique IP address, while browser-based tools count in their own way, so the two totals can differ.
What causes it?
Cloudflare counts a visit by unique IP address, while browser-based tools count in their own way, so the two totals can differ.
In the Cloudflare help:
Once Cloudflare identifies a unique IP address for a request, we identify such request as a visit.
A quick overview of Cloudflare Analytics · Cloudflare Analytics docs, read 2026-11-12.Web Analytics counts only what happens in visitors' browsers, so it can show fewer visits than Cloudflare's counts of requests reaching its network.
In the Cloudflare help:
Web Analytics only displays client-side analytics.
FAQs · Cloudflare Web Analytics docs, read 2026-11-12.Some page views can be lost on the way from the visitor's browser because of network conditions, as Cloudflare's docs note.
In the Cloudflare help:
Also, due to various network conditions, there can be data loss when the payload is sent to the beacon endpoint.
FAQs · Cloudflare Web Analytics docs, read 2026-11-12.Older Web Analytics figures are built from a sample rather than every page view, so they can differ slightly from what was shown at first.
In the Cloudflare help:
We retain unsampled beacon data for the past 7 days, after this point data is aggregated down to around 10%.
FAQs · Cloudflare Web Analytics docs, read 2026-11-12.Cloudflare's overview counts all traffic, including the extra requests a page makes, so its numbers can run higher than a count of page views.
In the Cloudflare help:
The Overview page shows analytics based on all traffic, including subrequests.
A quick overview of Cloudflare Analytics · Cloudflare Analytics docs, read 2026-11-12.
How do I check it myself?
If you added Web Analytics by hand, check that every page you care about includes the snippet, since pages without it are not counted.
In the Cloudflare help:
If you used a manual setup instead, only those pages that render the JS snippet will be reported.
FAQs · Cloudflare Web Analytics docs, read 2026-11-12.If your site limits which addresses its pages may contact, check that the address Web Analytics reports to is allowed.
In the Cloudflare help:
Secondly, you'll need to permit the endpoint we transmit the beacon data to.
FAQs · Cloudflare Web Analytics docs, read 2026-11-12.
How does Cloudflare work with Feder?
- Connect Cloudflare to Feder and it joins your Visits apps.
- When you connect Cloudflare, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Cloudflare, one of your Visits apps. Feder only reads. It never changes anything in Cloudflare.
What else goes wrong with these numbers?
- Why are my Cloudflare page views so much higher than my visits?Cloudflare
- Why do my Cloudflare visit numbers change when I look again?Cloudflare
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Cloudflare help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.