Can you trust the numbers in SAP Emarsys?
SAP Emarsys, now called SAP Engagement Cloud, is a customer engagement platform for timely engagement across every channel, with marketers setting the direction and AI carrying it out. Its own help pages give 3 reasons its numbers can look different from what you expect. The first to rule out: Open rates in Emarsys can be less accurate than they look, because, as Emarsys's own help articles say, privacy opens and image pre-fetching on phones affect them.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how SAP Emarsys counts it. Below is what SAP Emarsys keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does SAP Emarsys keep track of?
Emarsys keeps the usual email campaign figures, including opens, unsubscribes and the revenue it credits to campaigns.
In SAP Emarsys's own words:
It supports standard metrics such as open rate, unsubscribe rate, and attributed revenue.
Customer Engagement Analytics & Reporting | SAP Engagement Cloud, read 2026-11-12.Emarsys keeps figures for each customer group a business sets up, side by side.
In SAP Emarsys's own words:
Native audience reporting helps you understand your target audiences by providing comparative metrics on custom segments.
Customer Engagement Analytics & Reporting | SAP Engagement Cloud, read 2026-11-12.
What can make SAP Emarsys's numbers look wrong?
Open rates in Emarsys can be less accurate than they look, because, as Emarsys's own help articles say, privacy opens and image pre-fetching on phones affect them.
In SAP Emarsys's own words:
Privacy opens and mobile image "pre-fetching" is making open rates far less accurate.
Essentials: Are Open rates accurate?, read 2026-11-12.Some opens are logged by machines rather than people, as Emarsys's help articles explain, so treat the open count as a rough guide.
In SAP Emarsys's own words:
Open tracking, which relies on invisible tracking pixels, has always been flawed as a result of "Machine Opens".
How-to: Open Tracking for Email Marketing, read 2026-11-12.Revenue credited to a campaign depends on the attribution settings chosen, as Emarsys's pages describe, so a change in those settings can change the figure for the same sales.
In SAP Emarsys's own words:
Attribution settings like lookback windows and models can be customized for accurate tracking.
Customer Engagement Analytics & Reporting | SAP Engagement Cloud, read 2026-11-12.
How do I check SAP Emarsys's numbers myself?
An owner can download campaign figures from Emarsys as a spreadsheet file and look at them line by line.
In SAP Emarsys's own words:
It includes engagement summaries, performance views, and allows CSV exports for deeper analysis.
Customer Engagement Analytics & Reporting | SAP Engagement Cloud, read 2026-11-12.Comparing groups of customers in Emarsys helps show whether one group is pulling the overall numbers up or down.
In SAP Emarsys's own words:
Audience Reporting compares custom segments to evaluate how target audiences respond to marketing.
Customer Engagement Analytics & Reporting | SAP Engagement Cloud, read 2026-11-12.
How does SAP Emarsys work with Feder?
Connect SAP Emarsys to Feder and it joins your Reach apps. Feder only reads. It never changes anything in SAP Emarsys.
When you connect SAP Emarsys, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Reach
- Google Search Consoleclicks and impressions in Google Search
- YouTubechannel views
- Mailchimpcampaign emails sent
- ActiveCampaignactive contacts
- Brevocampaign emails sent
- Intercomcontacts
Where do these answers come from?
Everything this page says about SAP Emarsys comes from SAP Emarsys's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.