Can you trust the numbers in Follow Up Boss?
Follow Up Boss is a real estate CRM that serves as the central hub where a real estate business builds the systems it needs to grow. Its own help pages give 4 reasons its numbers can look different from what you expect. The first to rule out: New lead counts can look lower than the number of inquiries, because, as Follow Up Boss's help pages say, a repeat inquiry updates the existing lead.
What does Follow Up Boss keep track of?
Follow Up Boss keeps a report of where leads come from and how each source performs.
In Follow Up Boss's own words:
The lead source report provides detailed information about leads from specific sources.
Speed to lead & lead source report, read 2026-11-12.Follow Up Boss keeps a running record of closed deals alongside its leads.
In Follow Up Boss's own words:
Deal reports in Follow Up Boss are updated in real-time as your team closes deals.
Deals Report, read 2026-11-12.
What can make Follow Up Boss's numbers look wrong?
New lead counts can look lower than the number of inquiries, because, as Follow Up Boss's help pages say, a repeat inquiry updates the existing lead.
In Follow Up Boss's own words:
If we find a matching lead, we'll automatically update the existing lead profile with the new inquiry and alert the assigned agent.
How lead inquiries are handled in Follow Up Boss, read 2026-11-12.A source that brings a returning lead back gets no credit for it, since Follow Up Boss's help pages say the lead keeps its original source.
In Follow Up Boss's own words:
New information from the inquiry, such as tags, will be added to the contact, but the original source of the lead will not be changed and the lead will not be reassigned to another agent.
How lead inquiries are handled in Follow Up Boss, read 2026-11-12.Response times can look slower than the business's automatic replies suggest, because, as Follow Up Boss's help pages say, automated messages do not count.
In Follow Up Boss's own words:
Automated/marketing communication is not included.
Speed to lead & lead source report, read 2026-11-12.A deal with no closed date filled in does not show in the graph, as Follow Up Boss's help pages explain, so closed deals can look fewer than they are.
In Follow Up Boss's own words:
The graph shows all deals with a closed date, filtered by the chosen stages and time frame.
Deals Report, read 2026-11-12.
How do I check Follow Up Boss's numbers myself?
Switching between web and manual leads shows how much of a source's count was typed in by hand.
In Follow Up Boss's own words:
Lead Type: Choose the lead type (web, manual, or all)
Speed to lead & lead source report, read 2026-11-12.Saving the lead source report as a file lets an owner count leads by source line by line.
In Follow Up Boss's own words:
Export Report: Export the lead sources report
Speed to lead & lead source report, read 2026-11-12.
How does Follow Up Boss work with Feder?
Connect Follow Up Boss to Feder and it joins your Interest apps. Feder only reads. It never changes anything in Follow Up Boss.
When you connect Follow Up Boss, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Interest
Where do these answers come from?
Everything this page says about Follow Up Boss comes from Follow Up Boss's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.