Can you trust the numbers in Heymarket?

What does Heymarket keep track of?

• For each Broadcast email, Heymarket shows its totals both as a number of contacts and as a share of everything sent.

  In Heymarket's own words: Each aggregate metric displays both a count (number of contacts) and a percentage (relative to total sent). Broadcast Email Metrics, read 2026-11-12.

• Alongside the Broadcast totals, Heymarket shows what happened for each recipient.

  In Heymarket's own words: The Contacts table shows what happened for each recipient. Broadcast Email Metrics, read 2026-11-12.

• Heymarket can produce a daily file of every chat that had outgoing or incoming messages the day before.

  In Heymarket's own words: Automated Chat Export includes all active chats (sent or received messages) from the previous 24 hour period. Automated Chat Export, read 2026-11-12.

What can make Heymarket's numbers look wrong?

1. A team member's received message count can look low, because Heymarket's help pages say a received message only counts for a person when the conversation is assigned to them.

   In Heymarket's own words: To track received messages by Team member, the conversation must be assigned to the Team member. Heymarket Reports, read 2026-11-12.

2. A campaign's response rate can look lower than the replies you actually got, since Heymarket's help pages say only replies within 72 hours count as responses.

   In Heymarket's own words: Responded indicates if a contact replies to the number from which the campaign message was sent within a 72 hour window. Campaign Reporting, read 2026-11-12.

3. A day's chat file may not line up with another tool's day, because Heymarket's help pages say the day follows the time zone the user picked.

   In Heymarket's own words: The 24 hour period will follow a single calendar day based on the time zone selected by the user. Automated Chat Export, read 2026-11-12.

4. A list report can show fewer unsubscribes than your contact list does, as Heymarket's help pages say only opt outs within 72 hours of a message are tied to it.

   In Heymarket's own words: Unsubscribed indicates if a contact unsubscribes within 72 hours of receiving the message. List Reports, read 2026-11-12.

How do I check Heymarket's numbers myself?

1. Narrowing Heymarket's reports to one inbox and one period lets an owner compare a figure with the same slice somewhere else.

   In Heymarket's own words: You can also filter metrics by Inbox and timeframe across all the above categories (Performance, Volume, and Team Members). Heymarket Reports, read 2026-11-12.

2. Looking at one metric at a time in a list report, such as deliveries or failures, makes it easier to check that number on its own.

   In Heymarket's own words: You can see all available data or limit the view to a single metric by clicking on the desired tab. List Reports, read 2026-11-12.

How does Heymarket work with Feder?

Connect Heymarket to Feder and it joins your Reach apps. Feder only reads. It never changes anything in Heymarket.

When you connect Heymarket, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.

Other apps that feed Reach

• Google Search Consoleclicks and impressions in Google Search
• YouTubechannel views
• Mailchimpcampaign emails sent
• ActiveCampaignactive contacts
• Brevocampaign emails sent
• Intercomcontacts

See every connection.

Where do these answers come from?

Everything this page says about Heymarket comes from Heymarket's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.