Can you trust the numbers in KlickTipp?
KlickTipp is AI-driven email marketing software that can launch and evaluate campaigns, tag contacts and win new email recipients for a business around the clock. Its own help pages give 4 reasons its numbers can look different from what you expect. The first to rule out: Two open figures for the same newsletter can differ, because, as KlickTipp's help pages say, unique opens count each person once while total opens count every open.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how KlickTipp counts it. Below is what KlickTipp keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does KlickTipp keep track of?
KlickTipp gives a summary of key figures for each newsletter you send.
In KlickTipp's own words:
When you send a newsletter, you receive a summary of key metrics.
Newsletter Statistics: Key Metrics for Campaign Success, read 2026-11-12.For each person on the list, KlickTipp keeps a history of the emails they got, opened and clicked.
In KlickTipp's own words:
You can see which emails your contacts have received, when they've opened them, and which links they've clicked.
Use Contact History in KlickTipp to Track and Optimize Campaigns, read 2026-11-12.
What can make KlickTipp's numbers look wrong?
Two open figures for the same newsletter can differ, because, as KlickTipp's help pages say, unique opens count each person once while total opens count every open.
In KlickTipp's own words:
Unique opens count each recipient only once, while total opens include all instances of opening the email.
Newsletter Statistics: Key Metrics for Campaign Success, read 2026-11-12.A newsletter can show few or no conversions simply because the tracking pixel was never placed on the right page, as KlickTipp's help pages explain.
In KlickTipp's own words:
The prerequisite is that the conversion pixel of the newsletter has been placed on a target page.
Newsletter Statistics: Key Metrics for Campaign Success, read 2026-11-12.The number of emails sent can dip for a couple of weeks without anyone leaving the list, since KlickTipp's help pages say it pauses an address after a soft bounce.
In KlickTipp's own words:
If there is a soft bounce, KlickTipp will exclude the email address from sending for two weeks.
Global Bounce Management for Improved Email Deliverability, read 2026-11-12.A list can shrink after a send with no unsubscribes, because KlickTipp, as its help pages say, takes hard-bounced addresses off the mailing list on its own.
In KlickTipp's own words:
KlickTipp automatically removes email addresses with hard bounces from the mailing list after each send.
Global Bounce Management for Improved Email Deliverability, read 2026-11-12.
How do I check KlickTipp's numbers myself?
Downloading the full contact list with no filters gives an owner a file to count subscribers in directly.
In KlickTipp's own words:
If you want to export all contacts at once, simply leave the filters out.
Exporting Contacts from KlickTipp: Simple Steps to Save Your Data, read 2026-11-12.Opening one contact's history is a quick way to spot check whether a newsletter really reached and was opened by that person.
In KlickTipp's own words:
You can see which emails your contact has received or opened and at what time.
Use Contact History in KlickTipp to Track and Optimize Campaigns, read 2026-11-12.
How does KlickTipp work with Feder?
Connect KlickTipp to Feder and it joins your Reach apps. Feder only reads. It never changes anything in KlickTipp.
When you connect KlickTipp, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Reach
- Google Search Consoleclicks and impressions in Google Search
- YouTubechannel views
- Mailchimpcampaign emails sent
- ActiveCampaignactive contacts
- Brevocampaign emails sent
- Intercomcontacts
Where do these answers come from?
Everything this page says about KlickTipp comes from KlickTipp's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.