Can you trust the numbers in Listrak?
Listrak is a cross-channel personalization platform that lets a retailer run personalized messages across email, SMS, app, web, in-store and newer channels from one place. Its own help pages give 4 reasons its numbers can look different from what you expect. The first to rule out: Today's activity will not show yet, because Listrak's help pages say this dashboard refreshes once a day, around 8 AM Eastern time.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how Listrak counts it. Below is what Listrak keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does Listrak keep track of?
Listrak keeps a dashboard of email figures for each of your lists, one list at a time.
In Listrak's own words:
The Email Dashboard is a list-specific dashboard that displays metrics about the specific list you are viewing.
Email Dashboard, read 2026-11-12.Listrak keeps running totals for broadcast, triggered and transactional messages over the dates you pick.
In Listrak's own words:
Each category will have an aggregate total of all message of that type sent during the timeframe.
Performance Summary Dashboard, read 2026-11-12.
What can make Listrak's numbers look wrong?
Today's activity will not show yet, because Listrak's help pages say this dashboard refreshes once a day, around 8 AM Eastern time.
In Listrak's own words:
Metrics will update once a day at approximately 8 AM ET.
Performance Summary Dashboard, read 2026-11-12.A past week's figures can keep growing after the week ends, since Listrak, as its help pages say, credits later opens and clicks to the dates the messages went out.
In Listrak's own words:
These metrics record all activity for messages sent during the timeframe, even if activity occurred after the time selected.
Performance Summary Dashboard, read 2026-11-12.Two open counts for the same email can disagree, because Listrak's help pages explain that its Non-MPP columns subtract opens flagged as Apple Mail Privacy Protection.
In Listrak's own words:
MPP filtering is handled at ingestion so the Non-MPP columns are derived from the open totals minus MPP-flagged opens.
Reporting of Apple MPP activity, read 2026-11-12.A click total can be higher than the number of people who clicked, since Listrak's help pages say every click by the same contact is counted.
In Listrak's own words:
If a contact clicks more than one link all clicks will be counted.
Message Activity Report for Email, read 2026-11-12.
How do I check Listrak's numbers myself?
Picking a new date range in this report gives an owner a fresh look at the latest figures for those dates.
In Listrak's own words:
Updating the date range will also refresh the data to provide the most up-to-date metrics.
Message Activity Report for Email, read 2026-11-12.An owner can download a Listrak report as a spreadsheet file and count the rows line by line.
In Listrak's own words:
Exports can be formatted as plain text (.csv), excel (.xls), PDF.
Exporting Data from Listrak Reports: Using One-Time or Scheduled Reports, read 2026-11-12.
How does Listrak work with Feder?
Connect Listrak to Feder and it joins your Reach apps. Feder only reads. It never changes anything in Listrak.
When you connect Listrak, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Reach
- Google Search Consoleclicks and impressions in Google Search
- YouTubechannel views
- Mailchimpcampaign emails sent
- ActiveCampaignactive contacts
- Brevocampaign emails sent
- Intercomcontacts
Where do these answers come from?
Everything this page says about Listrak comes from Listrak's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.