Can you trust the numbers in Adobe Marketo Engage?

What does Adobe Marketo Engage keep track of?

• Marketo Engage keeps a report of how people responded to each email, from delivery through clicks and unsubscribes.

  In Adobe Marketo Engage's own words: Review interactions with your emails: delivered or bounced, opened, clicked, unsubscribed, etc. Report Type Overview, read 2026-11-12.

• Marketo Engage also keeps visit and conversion figures for the landing pages it hosts.

  In Adobe Marketo Engage's own words: View visits, conversions, and other metrics for your landing pages. Report Type Overview, read 2026-11-12.

What can make Adobe Marketo Engage's numbers look wrong?

1. Opens and clicks can look higher than real people's activity, because Marketo Engage's docs say automated email scanners can trigger them.

   In Adobe Marketo Engage's own words: Sometimes, email bot activity can erroneously inflate your email opens and clicks data. Filtering Email Bot Activity, read 2026-11-12.

2. A smart list and the Email Performance report can show different open counts for the same email, as Adobe's support article explains, because the report fills in opens the activity log never recorded.

   In Adobe Marketo Engage's own words: Email Performance Reports have a backfill logic to compensate for this. Smart List and Email Performance Report Show Different Numbers for Opens, read 2026-11-12.

3. The report can show fewer emails than actually went out, since Marketo Engage's docs say repeats to one person from one campaign count only once.

   In Adobe Marketo Engage's own words: Multiple sends from the same campaign to the same person are counted only once. Email Performance Report, read 2026-11-12.

4. Link click totals can look lower than all the clicks made, because Marketo Engage's docs say unsubscribe link and email address clicks are left out of Clicked Links.

   In Adobe Marketo Engage's own words: Unsubscribe links and email addresses being clicked in an email won’t register under Clicked Links in the report. Email Performance Report, read 2026-11-12.

How do I check Adobe Marketo Engage's numbers myself?

1. Setting the report's time frame to match another tool's dates lets an owner compare like with like.

   In Adobe Marketo Engage's own words: Change the Report Time Frame and click the Report tab. Email Performance Report, read 2026-11-12.

2. An owner can download any report as a spreadsheet and check the totals row by row.

   In Adobe Marketo Engage's own words: You can export any report to an Excel file, to work with the data in other software. Export a Report to Excel, read 2026-11-12.

How does Adobe Marketo Engage work with Feder?

Connect Adobe Marketo Engage to Feder and it joins your Reach apps. Feder only reads. It never changes anything in Adobe Marketo Engage.

When you connect Adobe Marketo Engage, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.

Other apps that feed Reach

• Google Search Consoleclicks and impressions in Google Search
• YouTubechannel views
• Mailchimpcampaign emails sent
• ActiveCampaignactive contacts
• Brevocampaign emails sent
• Intercomcontacts

See every connection.

Where do these answers come from?

Everything this page says about Adobe Marketo Engage comes from Adobe Marketo Engage's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.