Can you trust the numbers in Medallia?
Medallia is an experience management platform that businesses use to analyze survey responses and other customer and employee feedback. Its own help pages give 3 reasons its numbers can look different from what you expect. The first to rule out: A response that just came in may not show up in every count straight away, as Medallia's developer docs explain.
What does Medallia keep track of?
Medallia keeps a record for every survey invitation, whether or not the customer ever answered it.
In Medallia's own words:
The invitations object represents all data records, regardless of the e_status value.
Query API, read 2026-11-12.Medallia keeps feedback reports that can be set up differently for each team and person.
In Medallia's own words:
Customize insights for your teams with role based reporting and individualized data access.
Admin Suite, read 2026-11-12.
What can make Medallia's numbers look wrong?
A response that just came in may not show up in every count straight away, as Medallia's developer docs explain.
In Medallia's own words:
In most cases, this eventual consistency is on the order of a few seconds to a few minutes.
Extract Survey Responses And Analytics, read 2026-11-12.Medallia's developer docs describe imports in which some records are rejected, so a total can leave out feedback that failed to load.
In Medallia's own words:
Discarded results reveal the reasons for import rejection.
Import Data for Analysis, read 2026-11-12.Two people can see different response counts for the same survey, because, as Medallia's developer docs explain, each user only sees the records their access allows.
In Medallia's own words:
Data access ensures a user only sees the records for which they have permission
Update a user's data access rules, read 2026-11-12.
How do I check Medallia's numbers myself?
When feedback is loaded in from elsewhere, the import results show what was accepted and what was left out.
In Medallia's own words:
Use the Feed file API to track the status and results of your import requests to troubleshoot data hygiene issues.
Import Data for Analysis, read 2026-11-12.Narrowing a pull of responses to one survey or one period makes it easier to compare a count against what a dashboard shows.
In Medallia's own words:
The $filter parameter can be used to limit the search to a subset of records.
Extract Survey Responses And Analytics, read 2026-11-12.
How does Medallia work with Feder?
Connect Medallia to Feder and it joins your Experience apps. Feder only reads. It never changes anything in Medallia.
When you connect Medallia, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Experience
Where do these answers come from?
Everything this page says about Medallia comes from Medallia's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.