Can you trust the numbers in People Data Labs?

What does People Data Labs keep track of?

• People Data Labs keeps a record of how many lookups an account made, which can be grouped by hour, day, week, month or year.

  In People Data Labs's own words: The Usage page allows you to view API usage by hour, day, week, month, and year along a specific time range. Usage Page, read 2026-11-12.

• Each person lookup is marked as a match or not, so the account can tell found records from misses.

  In People Data Labs's own words: When the API finds a matching person, it returns this person along with an HTTP response code of 200. Reference - Person Enrichment API, read 2026-11-12.

What can make People Data Labs's numbers look wrong?

1. Usage totals can be up to 15 minutes behind recent lookups, because People Data Labs' help pages say the metrics update every 15 minutes.

   In People Data Labs's own words: Metrics are updated every 15 minutes. Usage Page, read 2026-11-12.

2. A day's usage can look different from a report kept in local time, because People Data Labs, as its help pages say, records times in UTC.

   In People Data Labs's own words: All times are recorded in UTC. Usage Page, read 2026-11-12.

3. Credits used and records found can differ, since one People Data Labs API charges even when nothing matches, as its developer docs explain.

   In People Data Labs's own words: Yes, the Person Identify API will charge for each requests regardless of whether or not you receive a match. FAQs - Person Identify API, read 2026-11-12.

4. A person found in one month may not come back under the same ID later, as People Data Labs' developer docs explain, so counts of records can shift between data releases.

   In People Data Labs's own words: it's possible that the IDs can get merged, deleted, or opted out from our dataset across releases. FAQs - Person Search API, read 2026-11-12.

How do I check People Data Labs's numbers myself?

1. An owner can download the usage table as a spreadsheet and count the lookups line by line.

   In People Data Labs's own words: Download the Usage logs to receive a CSV of the filtered usage table. Usage Page, read 2026-11-12.

2. Tagging each record in a bulk lookup lets an owner line up every result with the record it came from.

   In People Data Labs's own words: Metadata is on a per-request basis, and generally you should use it to connect requests to responses within a call. Bulk Person Enrichment API, read 2026-11-12.

How does People Data Labs work with Feder?

Connect People Data Labs to Feder and it joins your Interest apps. Feder only reads. It never changes anything in People Data Labs.

When you connect People Data Labs, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.

Other apps that feed Interest

• Jotformform submissions
• Klaviyonew profiles
• Mailchimpclicks on today's sends
• ActiveCampaignnew contacts
• Cal.combookings made
• Intercomnew contacts

Questions owners ask about People Data Labs

• Why did my People Data Labs credit usage jump?A person search uses a credit for every record it returns, so a search set to return more records per call uses more credits.
• Why did my People Data Labs match rate drop?A minimum likelihood setting turns weaker matches into no match, so raising it lowers the match count.
• Why does my People Data Labs search return fewer people than I expected?A search looks only in the datasets it names, so people held in a dataset the search does not name can be left out.

See every connection.

Where do these answers come from?

Everything this page says about People Data Labs comes from People Data Labs's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.