Can you trust the numbers in Postscript?
Postscript is a marketing platform for SMS, RCS and email. Its own help pages give 3 reasons its numbers can look different from what you expect. The first to rule out: Revenue credited to a message in Postscript depends on the attribution window, so the same sales can be credited differently if the setting changes, as its help pages say.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how Postscript counts it. Below is what Postscript keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does Postscript keep track of?
Postscript keeps results for each message, including how many went out, how many people unsubscribed and clicks.
In Postscript's own words:
View message performance by revenue, total sent, total unsubscribes, unique clicks, and total clicks.
Guide to Message Analytics, read 2026-11-12.Postscript keeps a count of subscribers for each place they signed up.
In Postscript's own words:
View the total number of all-time subscribers who have opted-in via a specific opt-in source.
Guide to Subscriber Analytics, read 2026-11-12.
What can make Postscript's numbers look wrong?
Revenue credited to a message in Postscript depends on the attribution window, so the same sales can be credited differently if the setting changes, as its help pages say.
In Postscript's own words:
While Postscript defaults to a 7-day click, 24-hour view attribution model, you can set your own attribution parameters.
Guide to Postscript Reports, read 2026-11-12.The subscriber total can look larger than the list you can still text, as Postscript's help pages say.
In Postscript's own words:
This number includes subscribers who have since opted out of your SMS program.
Guide to Subscriber Analytics, read 2026-11-12.A message sent a moment ago may not be fully counted yet in Postscript, as its help pages say.
In Postscript's own words:
Available data updates every 15 minutes.
Guide to Message Analytics, read 2026-11-12.
How do I check Postscript's numbers myself?
An owner can export the subscriber list and count it directly.
In Postscript's own words:
Export your subscriber data for your own personal analysis or to use with your data warehouse.
Guide to Subscriber Analytics, read 2026-11-12.An owner who wants to keep a report as it stood should download it within a week, as Postscript's help pages say.
In Postscript's own words:
Reports will expire after seven days in your account so be sure to download them to your device.
Guide to Postscript Reports, read 2026-11-12.
How does Postscript work with Feder?
Connect Postscript to Feder and it joins your Reach apps. Feder only reads. It never changes anything in Postscript.
When you connect Postscript, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Reach
- Google Search Consoleclicks and impressions in Google Search
- YouTubechannel views
- Mailchimpcampaign emails sent
- ActiveCampaignactive contacts
- Brevocampaign emails sent
- Intercomcontacts
Questions owners ask about Postscript
- Why did fewer subscribers get my Postscript campaign than are on my list?If you offer subscribers a pause option, those who pause are left out of campaign messages for a while, so a campaign can reach fewer people than your list holds.
- Why did my subscriber count drop in Postscript?Subscribers who text an opt-out keyword are unsubscribed automatically, so a campaign can be followed by a dip in the list.
- Why did my Postscript texts arrive later than I scheduled?Sending many messages in a short time can overflow your message queue, so texts can take longer to go out.
Where do these answers come from?
Everything this page says about Postscript comes from Postscript's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.