Can you trust the numbers in Trustpilot?
Trustpilot is a review platform that is open to everyone. Its own help pages give 3 reasons its numbers can look different from what you expect. The first to rule out: As Trustpilot's help pages say, recent reviews count for more, so the score can move even when the pile of old reviews stays the same.
What does Trustpilot keep track of?
The stars shown on a profile are the same score as the TrustScore, drawn as stars.
In Trustpilot's own words:
A star rating is the TrustScore visualized.
TrustScore and star rating explained, read 2026-11-12.Trustpilot keeps a running TrustScore for each business that is worked out again whenever a new rated review arrives.
In Trustpilot's own words:
Each time a new review is posted and a reviewer rates a business, the overall TrustScore is recalculated.
TrustScore and star rating explained, read 2026-11-12.
What can make Trustpilot's numbers look wrong?
As Trustpilot's help pages say, recent reviews count for more, so the score can move even when the pile of old reviews stays the same.
In Trustpilot's own words:
TrustScore gives less weight to old reviews and more to new.
TrustScore and star rating explained, read 2026-11-12.The stars on a profile are a rounded version of the score, as Trustpilot's help pages explain, so two businesses with slightly different scores can show the same stars.
In Trustpilot's own words:
Using standard mathematical rounding rules, the star rating will be rounded up or down to a half or full star.
TrustScore and star rating explained, read 2026-11-12.Trustpilot's guidelines for businesses say that in some cases only the most recent review is factored into the TrustScore, though all reviews count towards the total number of reviews, so the two figures are not built on the same basis.
In Trustpilot's own words:
Only the most recent review is factored into your TrustScore
Guidelines for businesses, read 2026-11-12.
How do I check Trustpilot's numbers myself?
A business can flag a review, and Trustpilot's guidelines say flagged content generally stays visible during the investigation, so a number can look unchanged for a while. Reviews flagged as harmful or illegal are the exception, since those can be hidden while they are looked at.
In Trustpilot's own words:
Flagged content remains visible online during the investigation
Guidelines for businesses, read 2026-11-12.An owner can compare the total number of reviews on the profile with the score, keeping in mind what Trustpilot's guidelines say about what counts toward each.
In Trustpilot's own words:
all reviews will count towards your total number of reviews
Guidelines for businesses, read 2026-11-12.
How does Trustpilot work with Feder?
Connect Trustpilot to Feder and it joins your Experience apps. Feder only reads. It never changes anything in Trustpilot.
When you connect Trustpilot, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Experience
Where do these answers come from?
Everything this page says about Trustpilot comes from Trustpilot's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.