Can you trust the numbers in Yotpo?
Yotpo is a set of marketing tools for online stores, covering loyalty programs, customer reviews and visibility in AI answers. Its own help pages give 4 reasons its numbers can look different from what you expect. The first to rule out: A download of your reviews can come up a little short, because, as Yotpo's help pages say, reviews from the last day may not be in the file yet.
What does Yotpo keep track of?
Yotpo keeps a breakdown of your reviews by star rating, as both a count and a share of the total.
In Yotpo's own words:
This shows reviews according to rating as both a percentage and an actual number.
Reviews Dashboard, read 2026-11-12.Yotpo keeps track of how many reviews are live on your store and how many are still waiting for a decision.
In Yotpo's own words:
This panel shows the proportion of published and pending reviews.
Reviews Dashboard, read 2026-11-12.
What can make Yotpo's numbers look wrong?
A download of your reviews can come up a little short, because, as Yotpo's help pages say, reviews from the last day may not be in the file yet.
In Yotpo's own words:
New reviews submitted within the last 24 hours might not appear in the export file.
Exporting Reviews from Yotpo, read 2026-11-12.Counting the rows in a Yotpo review download can overstate the total, since Yotpo's help pages note that a review saved as both a product and a site review appears twice.
In Yotpo's own words:
Reviews that were saved both as a Product and Site review will appear twice in the export file
Exporting Reviews from Yotpo, read 2026-11-12.The share of orders that get a review can look lower than the number of reviews suggests, because Yotpo, as its help pages explain, counts each order once however many items or reviews it has.
In Yotpo's own words:
Yotpo tracks whether a buyer submits a review for the order as a whole.
Reviews Dashboard, read 2026-11-12.Yotpo's sentiment figures can rest on fewer reviews than your review total, since, as its help pages say, reviews copied in from elsewhere are left out of that analysis.
In Yotpo's own words:
As syndicated reviews are cloned, they are not analyzed.
Yotpo Insights FAQ, read 2026-11-12.
How do I check Yotpo's numbers myself?
An owner can narrow Yotpo's review list to one date range or product and download just those reviews to count them.
In Yotpo's own words:
You can filter by date range, content type, product, and more.
Exporting Reviews from Yotpo, read 2026-11-12.Building a Yotpo reviews report for one product lets you check that product's rating and review count on their own.
In Yotpo's own words:
You can choose to filter reviews submitted for specific products
Creating Reviews Reports, read 2026-11-12.
How does Yotpo work with Feder?
Connect Yotpo to Feder and it joins your Experience apps. Feder only reads. It never changes anything in Yotpo.
When you connect Yotpo, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Experience
Where do these answers come from?
Everything this page says about Yotpo comes from Yotpo's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.