Why are so many of my Amplemarket leads showing as excluded or recently contacted?
The Amplemarket help pages give 4 common reasons. The first to rule out: An export set to mark leads as recently contacted can mark every exported lead that way, even though nobody reached out to them.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Amplemarket help pages give, and how to check each one yourself.
What causes it?
An export set to mark leads as recently contacted can mark every exported lead that way, even though nobody reached out to them.
In the Amplemarket help:
will mark all exported leads as contacted even though no actual outreach occurred
Why are my leads showing as "Recently Contacted" or "Excluded"?, read 2026-11-12.A connected CRM can add contacts to the exclusion list on its own, depending on what it is set to pull.
In the Amplemarket help:
contacts can be automatically added to your exclusion list based on your pull configuration settings
Why are my leads showing as "Recently Contacted" or "Excluded"?, read 2026-11-12.Prospects who reply asking to unsubscribe can be added to an exclusion list automatically.
In the Amplemarket help:
can automatically add contacts to exclusion lists when prospects reply with unsubscribe requests
Why are my leads showing as "Recently Contacted" or "Excluded"?, read 2026-11-12.A lead contacted in another sequence within your team's recently contacted window can be held back as recently contacted.
In the Amplemarket help:
if they were contacted in another sequence within the limit period
Why are my leads showing as "Recently Contacted" or "Excluded"?, read 2026-11-12.
How do I check it myself?
Look at the reason Amplemarket gives for each excluded lead in your lists before changing anything.
In the Amplemarket help:
You can also hover over the "Excluded" status in your lists to see the reason for exclusion.
Why are my leads showing as "Recently Contacted" or "Excluded"?, read 2026-11-12.Review what your CRM connection is set to pull, so it is not excluding more contacts than you meant.
In the Amplemarket help:
Review your CRM integration pull settings to ensure they're not too broad
Why are my leads showing as "Recently Contacted" or "Excluded"?, read 2026-11-12.
How does Amplemarket work with Feder?
- Connect Amplemarket to Feder and it joins your Reach apps.
- When you connect Amplemarket, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Amplemarket, one of your Reach apps. Feder only reads. It never changes anything in Amplemarket.
What else goes wrong with these numbers?
- Why are emails from Amplemarket suddenly bouncing?Amplemarket
- Why are fewer leads being contacted in my Amplemarket sequences?Amplemarket
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Amplemarket help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.