Why are fewer leads being contacted in my Amplemarket sequences?
The Amplemarket help pages give 4 common reasons. The first to rule out: Once a lead is fully removed from a sequence, it cannot be added to that sequence again, so the sequence can reach fewer people than before.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Amplemarket help pages give, and how to check each one yourself.
What causes it?
Once a lead is fully removed from a sequence, it cannot be added to that sequence again, so the sequence can reach fewer people than before.
In the Amplemarket help:
The platform does not permit re-adding leads to the same sequence once they have been completely removed.
How to manage Contacted Leads in Sequences, read 2026-11-12.Leads moved ahead to a later stage skip the steps in between, so those steps reach fewer people.
In the Amplemarket help:
The stages in-between the current sequence stage and the target stage will be skipped.
How to manage Contacted Leads in Sequences, read 2026-11-12.A short-lived problem, such as an email server error, can make a batch of leads fail at once, as Amplemarket's help pages explain.
In the Amplemarket help:
Retrying leads can be particularly useful if the initial failure was due to a temporary issue, such as an email server error.
How to manage Contacted Leads in Sequences, read 2026-11-12.Leads that have finished every step of a sequence cannot be retried, so contact from that sequence tapers off as people complete it.
In the Amplemarket help:
Leads that have completed the entire sequence cannot be retried.
How to manage Contacted Leads in Sequences, read 2026-11-12.
How do I check it myself?
Look for leads in a removed or error state, since those are the ones that can be retried once the cause is fixed.
In the Amplemarket help:
You can only retry leads that have been removed or are in error status.
How to manage Contacted Leads in Sequences, read 2026-11-12.Check whether a sending mailbox was blocked or had another problem, and clear it before retrying failed emails.
In the Amplemarket help:
Ensure any underlying issues (like unblocking your mailbox) are resolved before retrying failed emails.
How to manage Contacted Leads in Sequences, read 2026-11-12.
How does Amplemarket work with Feder?
- Connect Amplemarket to Feder and it joins your Reach apps.
- When you connect Amplemarket, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Amplemarket, one of your Reach apps. Feder only reads. It never changes anything in Amplemarket.
What else goes wrong with these numbers?
- Why are emails from Amplemarket suddenly bouncing?Amplemarket
- Why are so many of my Amplemarket leads showing as excluded or recently contacted?Amplemarket
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Amplemarket help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.