Why did my new deals suddenly jump in Attio?
The Attio help pages give 4 common reasons. The first to rule out: A CSV import can create many records at once, so an import of deals shows up as a rise in new deals.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Attio help pages give, and how to check each one yourself.
What causes it?
A CSV import can create many records at once, so an import of deals shows up as a rise in new deals.
In the Attio help:
In bulk via CSV import
Create and view records, read 2026-11-12.If an import has nothing that tells Attio two rows are the same, it can create copies of deals you already had.
In the Attio help:
Duplicate records usually happen when a unique attribute wasn't mapped.
Troubleshooting CSV imports, read 2026-11-12.A workflow automation can create records for you, so a new or changed workflow can add deals.
In the Attio help:
With workflow automations
Create and view records, read 2026-11-12.Connected tools can create records in Attio, so a new integration can add deals.
In the Attio help:
Through integrations
Create and view records, read 2026-11-12.
How do I check it myself?
Sort or filter your deals by when they were created to find the ones a single import or automation added.
In the Attio help:
Use the Created at attribute in filter and sort settings to help isolate the records created by the import for deletion.
Troubleshooting CSV imports, read 2026-11-12.Once you find copies, Attio lets you delete them in bulk or merge them in pairs.
In the Attio help:
If duplicates have already been created, you can either bulk delete them or merge records two at a time.
Troubleshooting CSV imports, read 2026-11-12.
How would I know the day it starts?
- Feder reads your new deals from Attio each day and compares each day with your own history.
- It tells you when new deals go quiet or move outside their usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See what Feder reads from Attio, which feeds Wins. Feder only reads. It never changes anything in Attio.
What else goes wrong with these numbers?
- Why did my new deals drop in Attio?Attio
- Why did my Attio workflow stop creating new deals?Attio
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Attio help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.