Why did my new deals drop in Attio?
The Attio help pages give 5 common reasons. The first to rule out: When two deals are merged, Attio makes a new record in place of both, so deal counts can shift after a cleanup.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Attio help pages give, and how to check each one yourself.
What causes it?
When two deals are merged, Attio makes a new record in place of both, so deal counts can shift after a cleanup.
In the Attio help:
Merging creates a new record rather than keeping one of the two originals.
Merge and delete records, read 2026-11-12.A deleted deal is taken out of reports, so deals deleted in a cleanup no longer count.
In the Attio help:
Its data is removed from reports.
Merge and delete records, read 2026-11-12.An import row that is missing a required value is not added, so a bulk upload can bring in fewer deals than the file holds.
In the Attio help:
This error occurs when an import is missing a value for a required attribute.
Troubleshooting CSV imports, read 2026-11-12.If some deals are tracked in their own object rather than in Deals, they are counted apart from your other deals.
In the Attio help:
Each pipeline lives in its own object, so reports on these pipelines stay separate and can’t be combined.
Creating multiple pipelines, read 2026-11-12.If the Deals object is turned off, its deals are hidden.
In the Attio help:
Deactivating a standard object will hide its records, data, and views.
Manage standard objects, read 2026-11-12.
How do I check it myself?
Check who or what created your recent deals. If an import, workflow or integration stopped adding them, the drop shows there.
In the Attio help:
Within a table view, surface the Created by attribute to show the user, integration, workflow automation, etc. that created each record.
Create and view records, read 2026-11-12.Check whether each pipeline is a view of Deals or an object of its own, since that decides which deals are counted together.
In the Attio help:
Each pipeline becomes a filtered view of the Deals object, so you don't duplicate your data model.
Creating multiple pipelines, read 2026-11-12.
How would I know the day it starts?
- Feder reads your new deals from Attio each day and compares each day with your own history.
- It tells you when new deals go quiet or move outside their usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See what Feder reads from Attio, which feeds Wins. Feder only reads. It never changes anything in Attio.
What else goes wrong with these numbers?
- Why did my new deals suddenly jump in Attio?Attio
- Why did my Attio workflow stop creating new deals?Attio
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Attio help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.