Why did my Everflow conversions drop?
The Everflow help pages give 5 common reasons. The first to rule out: Everflow gives each conversion problem an error code, and a conversion with an error can go unrecorded or be credited elsewhere.
What causes it?
Everflow gives each conversion problem an error code, and a conversion with an error can go unrecorded or be credited elsewhere.
In the Everflow help:
Conversion errors prevent your conversions from being properly recorded or attributed.
Conversions Error Code Reference Guide, read 2026-11-12.A conversion can fail to record when the tracking script is missing from the page or the click's ID is lost on the way.
In the Everflow help:
Usually, this means the JS SDK script is missing on the page, or the Transaction ID got lost along the way.
Testing Conversion Tracking, read 2026-11-12.Conversions can be held for a set period before approval, so recent conversions can sit on hold for a while.
In the Everflow help:
The conversion is within the specified holding period and is awaiting approval.
On Hold (Conversions) Report, read 2026-11-12.Everflow's conversion count is the count of base conversions, so actions tracked as additional events are counted apart.
In the Everflow help:
The total count of Base Conversions.
Everflow Metrics Dictionary, read 2026-11-12.Once an offer goes over its cap, further clicks can be treated as invalid, which can mean fewer conversions.
In the Everflow help:
Offer has gone over cap
Invalid Clicks, read 2026-11-12.
How do I check it myself?
Look at your conversions that are not approved, such as pending, rejected or invalid ones, to see where the missing ones went.
In the Everflow help:
Stay on top of your non-approved Conversions by checking them regularly to catch and fix any problems early.
Conversion Report, read 2026-11-12.Look at how close each offer is to its cap on the days conversions fell, since an offer over its cap can turn clicks away.
In the Everflow help:
View cap usage for individual Offers on a day-to-day basis.
Pacing (Caps) Report, read 2026-11-12.
How would I know the day it starts?
- Feder reads your unique clicks and your conversions from Everflow each day and compares each day with your own history.
- It tells you when conversions go quiet or either number moves outside its usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See what Feder reads from Everflow, which feeds Interest. Feder only reads. It never changes anything in Everflow.
What else goes wrong with these numbers?
- Why did my Everflow conversions suddenly jump?Everflow
- Why did my unique clicks drop in Everflow?Everflow
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Everflow help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.