Why did my unique clicks drop in Everflow?
The Everflow help pages give 4 common reasons. The first to rule out: Each offer has its own rule for what counts as a unique click. A change to that rule can change how many clicks count as unique, even when the same people click.
What causes it?
Each offer has its own rule for what counts as a unique click. A change to that rule can change how many clicks count as unique, even when the same people click.
In the Everflow help:
A click defined as unique based on the Unique Session Identifier setting in the Offer.
Everflow Metrics Dictionary, read 2026-11-12.A longer window means more repeat visits count as duplicates rather than unique clicks, so unique clicks can fall while total clicks hold steady.
In the Everflow help:
By configuring this setting, you define how long a user’s click remains unique before being considered a duplicate.
Unique Session Identifier For Duplicate Clicks, read 2026-11-12.Clicks from countries or devices an offer does not target can be treated as invalid, so a targeting change can lower the clicks that count.
In the Everflow help:
Any targeting rules not met (Country, Device, etc...)
Invalid Clicks, read 2026-11-12.If a partner is not approved for an offer, the clicks they bring can be treated as invalid.
In the Everflow help:
Partner sending traffic was not approved for the offer
Invalid Clicks, read 2026-11-12.
How do I check it myself?
Compare gross clicks with unique clicks. If gross clicks held steady, the change may be in how clicks were counted rather than in your traffic.
In the Everflow help:
The total of all clicks, including Unique, Duplicates, and Invalid clicks.
Everflow Metrics Dictionary, read 2026-11-12.Look at single clicks in the click report to see which ones counted as unique and which did not.
In the Everflow help:
The Unique column shows if the click is considered unique or not based on Offer's Unique Session Identifier configuration.
Click Report, read 2026-11-12.
How would I know the day it starts?
- Feder reads your unique clicks and your conversions from Everflow each day and compares each day with your own history.
- It tells you when unique clicks go quiet or either number moves outside its usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See what Feder reads from Everflow, which feeds Visits. Feder only reads. It never changes anything in Everflow.
What else goes wrong with these numbers?
- Why did my Everflow conversions drop?Everflow
- Why did my Everflow conversions suddenly jump?Everflow
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Everflow help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.