Why did my lead count change in folk?
The folk help pages give 3 common reasons. The first to rule out: A count built on a column can skip contacts where that column is empty, so it can come out lower than the group size.
What causes it?
A count built on a column can skip contacts where that column is empty, so it can come out lower than the group size.
In the folk help:
Count: tallies the number of rows or non-null values in a specified column
Dashboards, read 2026-11-12.Each chart reads the group chosen for it, so leads kept in another group are not part of that count.
In the folk help:
Select the group you want to analyze.
Dashboards, read 2026-11-12.If an imported file had several tabs, only the tabs that were mapped come in, so some contacts can be missing until the rest are imported.
In the folk help:
Each tab will need to be individually mapped for documents with multiple tabs.
How to import a file of people & companies in CSV?, read 2026-11-12.
How do I check it myself?
Look at the filters on the chart, since a filter can narrow the count to fewer leads than you expect.
In the folk help:
Filters: narrow down the data displayed in your chart
Dashboards, read 2026-11-12.When importing, review how each column is mapped, since a field mapped to the wrong place can leave contacts out of a count.
In the folk help:
You must review each row to ensure each field is correctly mapped.
How to import a file of people & companies in CSV?, read 2026-11-12.
How does folk work with Feder?
- Connect folk to Feder and it joins your Interest apps.
- When you connect folk, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in folk, one of your Interest apps. Feder only reads. It never changes anything in folk.
What else goes wrong with these numbers?
- Why did my lead count suddenly jump in folk?folk
- Why doesn't my folk pipeline total match my number of deals?folk
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the folk help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.