Can you trust the numbers in folk?

What does folk keep track of?

• folk keeps dashboards that count leads, accounts and closed deals over time.

  In folk's own words: Calculate the number of leads, accounts or deals your team has closed over time. Dashboards, read 2026-11-12.

• folk keeps a running count of deals at every stage of the pipeline.

  In folk's own words: For each stage of the pipeline, by default we calculate the number of deals (cards) you have in the column. Track deals, read 2026-11-12.

What can make folk's numbers look wrong?

1. The number of contacts can drop or stay lower than the number added, because, as folk's help pages say, duplicates can be merged automatically.

   In folk's own words: We either merge them automatically or suggest them in the Duplicates view for review. Clean & manage duplicates, read 2026-11-12.

2. Two lead charts for the same month can disagree, since folk's help pages say leads can be dated by when they were created or by when they joined a group.

   In folk's own words: You can choose to view leads based on when the contact was created in Folk or when it was added to the group. Dashboards, read 2026-11-12.

3. A saved file can hold fewer contacts than the whole account, because, as folk's help pages say, an export follows the filters of the view it came from.

   In folk's own words: The export will consider all the columns (displayed) and filters applied in that view. Export data, read 2026-11-12.

How do I check folk's numbers myself?

1. Saving a view as a CSV file lets an owner count contacts line by line.

   In folk's own words: Click the three dots next to the view name and then "Export view as CSV". Export data, read 2026-11-12.

2. Checking an import for rows marked Invalid helps catch contacts that did not come in cleanly.

   In folk's own words: If there's any invalid data, the system will highlight this where it states 'Invalid' in red. How to import a file of people & companies in CSV?, read 2026-11-12.

How does folk work with Feder?

Connect folk to Feder and it joins your Interest apps. Feder only reads. It never changes anything in folk.

When you connect folk, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.

Other apps that feed Interest

• Jotformform submissions
• Klaviyonew profiles
• Mailchimpclicks on today's sends
• ActiveCampaignnew contacts
• Cal.combookings made
• Intercomnew contacts

Questions owners ask about folk

• Why did my lead count change in folk?A count built on a column can skip contacts where that column is empty, so it can come out lower than the group size.
• Why did my lead count suddenly jump in folk?An import can add a whole file of contacts to a group that already has some, so the count can rise in one step.
• Why doesn't my folk pipeline total match my number of deals?A stage total can be a sum of deal values rather than a count of deals, so it can look far larger than the number of cards.

See every connection.

Where do these answers come from?

Everything this page says about folk comes from folk's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.