Why are won deals missing from my HubSpot report?
The HubSpot help pages give 4 common reasons. The first to rule out: A deal has to match every filter on the report, so one wrong filter can leave it out.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the HubSpot help pages give, and how to check each one yourself.
What causes it?
A deal has to match every filter on the report, so one wrong filter can leave it out.
In the HubSpot help:
records must meet all of the criteria in the filter group to be included in the report
Edit report filters, read 2026-11-12.On a dashboard, a report is filtered twice, by the dashboard and by the report itself, so it can show fewer deals than the report alone.
In the HubSpot help:
Reports on dashboards will display data based on the dashboard filters AND existing report filters applied.
Use dashboard filters, read 2026-11-12.A dashboard filter may affect some reports and not others, so reports on the same dashboard can disagree.
In the HubSpot help:
Dashboard filters only apply to reports that use the same data source that was applied when the filter was created.
Use dashboard filters, read 2026-11-12.A deal's close date becomes the day it was marked won, so a deal marked won late can fall outside the period you are looking at.
In the HubSpot help:
When a deal moves into a closed-won or a closed-lost deal stage, the close date is set to today's date.
HubSpot's default deal properties, read 2026-11-12.
How do I check it myself?
Check which pipelines and stages the report includes, and which date it uses, for example close date or create date.
In the HubSpot help:
check pipeline, deal stage, attribution/category filters, and the date property and range
Edit report filters, read 2026-11-12.Ask a colleague to open the same report. If they see different deals, permissions are hiding some.
In the HubSpot help:
confirm whether another user sees the same data because permissions can affect visibility.
Edit report filters, read 2026-11-12.Open a missing deal and check its stage, amount and close date are what the report expects.
In the HubSpot help:
first confirm the underlying records and fields contain the expected values
Edit report filters, read 2026-11-12.
How would I know the day it starts?
- Feder reads how many deals were won in HubSpot each day and compares each day with your own history.
- It does not read your reports or their filters. It tells you when deals won go quiet or move outside their usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See what Feder reads from HubSpot, which feeds Wins. Feder only reads. It never changes anything in HubSpot.
What else goes wrong with these numbers?
- Why does my HubSpot closed won revenue look wrong?HubSpot
- Why did my HubSpot won deals suddenly jump?HubSpot
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the HubSpot help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.