Why did my email open rate drop in Loops?
The Loops help pages give 3 common reasons. The first to rule out: When a reader is behind a company firewall, their email app may not load the tracking pixel, so that open can go uncounted.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Loops help pages give, and how to check each one yourself.
What causes it?
When a reader is behind a company firewall, their email app may not load the tracking pixel, so that open can go uncounted.
In the Loops help:
then their email client may not be able to download the tracking pixel, which will affect your open rates.
Email open rates, read 2026-11-12.When a security tool caches the tracking pixel, an email can show as opened right away, so open rates can jump without anyone reading.
In the Loops help:
If they cache the pixel, it may show as opened immediately.
Email open rates, read 2026-11-12.Privacy changes at large email providers can stop opens from being tracked, which Loops describes as outside the sender's control.
In the Loops help:
are quietly removing email senders' ability to successfully track open rates.
Open rates are a vanity metric, read 2026-11-12.
How do I check it myself?
Compare open rates with goal conversions for the same emails, since Loops calls conversions a better success signal than opens alone.
In the Loops help:
Goals track conversions against the target you define, which is usually a better success signal than opens or clicks alone.
Email open rates, read 2026-11-12.Look at clicks and conversions next to opens before deciding that fewer people read your emails.
In the Loops help:
Click-through rates, conversion rates, and revenue generated are all important metrics
Email open rates, read 2026-11-12.
How does Loops work with Feder?
- Connect Loops to Feder and it joins your Reach apps.
- When you connect Loops, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Loops, one of your Reach apps. Feder only reads. It never changes anything in Loops.
What else goes wrong with these numbers?
- Why did my bounce rate jump in Loops?Loops
- Why did my Loops campaign reach fewer contacts than I expected?Loops
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Loops help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.